Kyoorius ropes in Zee to sponsor 2013 edition of Designyatra conference

Kyoorius, which has been galvanizing the design community across India since 2006, today announced the launch of the 2013 edition of its annual conference - Kyoorius Designyatra. Zee Entertainment Enterprises Limited (ZEE), India’s leading television, media and entertainment company, is the presenting corporate partner for Kyoorius. Through its strong presence worldwide, ZEE entertains over 670+million viewers across 169 countries and was ranked the 9th most popular brand within a decade of its launch.

Kyoorius Designyatra, which figures amongst the top five annual design conferences across the world, has in the past featured inspiring designers from all over the world as speakers – Kenya Hara, Paula Scher, Stefan Sagmeister, Wally Olins, Michael Johnson, Kyle Cooper, Martin Sorrell, Paul Belford, etc.

In its ninth edition, Kyoorius Designyatra 2013 will be held in Goa over three days from the 29th to the 31st of August 2013 and is estimated to be attended by over 1350 delegates including design professionals,creative and art directors, marketing heads, brand heads and students. Rajesh Kejriwal, CEO & Co-Founder of Kyoorius says “attendance from ‘clients’ has consistently grown and we anticipate about 300 senior professionals this year.”

The theme for the 2013 edition is 'Create Change' which will push the envelope and challenge creative professionals to use design as a tool to create real change - change that’s beyond the aesthetic. Inspire them to defy convention and use design as a tool to create real impact - connecting with the audience visually and emotionally.

Alongside graphic expression, digital is rapidly becoming one of the most e_ective marketing and communication tools for marketers across the world and now in India. 2012 saw an entire day at Kyoorius Designyatra dedicated to digital. Zee and Kyoorius have today announced the launch of IAA Kyoorius Digiyatra in association with IAA - India Chapter.

Digiyatra will be held on the first day of the three day conference - 29th August and will feature some of the world’s best and most influential professionals from global social media giant Facebook to innovative digital marketers and designers to showcase where ‘digital’ is truly going. The day will be dedicated to building online platforms, experiences and content for consumer engagement.

This year’s Designyatra and Digiyatra will feature speakers including Tim Greenhalgh - Global CCO at Fitch, Margret Stewart - Director of Product Design at Facebook, Elizabeth McGuane - Content Strategy Director at LBi London, Jessica Walsh- Partner at Sagmeister & Walsh, KV ‘Pops’ Sridhar - CCO at Leo Burnett India and Subcontinent, Karin Fong - Director at Imaginary Forces, Natasha Jen - Partner at Pentagram, Laura Jordan Bambach from Dare UK, amongst many others.

Mr Bharat Ranga, Chief Content and Creative O_cer, ZEE said, “Kyoorius Designyatra has always been a brilliant platform for connecting with the communicators of India, creating inspiration and fueling growth and change. We are glad to come on board as Kyoorius' corporate partner and support the development of creativity in marketing and communications for the nation - communication that can make a real difference.”

Speaking on the launch Rajesh Kejriwal, Founder CEO, Kyoorius said, "Kyoorius is delighted to facilitate the growth and development of the Indian creative, communications and marketing industry. We are gaining great momentum and greater support not just from the creative industry but rather the entire communications and marketing sphere. This year is special - we have some amazing partnerships and none more special than our partnership with Zee. Together, we would concentrate all our e_orts towards influencing the influencers with the agenda that they could ‘create change’. And we hope to nurture this relationship and associate with Zee for the long term”

Srinivasan K Swamy - President, IAA - India Chapter said, “IAA is delighted to partner with Kyoorius to present IAA Kyorius Digiyatra. IAA has been focused on 'digital' side of communication business where we see a vacuum in knowledge. We have launched IAA Mentorship Webinars under the theme "world goes digital" and three events have already taken place. In early August we will have a Seminar on "Real Estate in a Digitized World". The IAA Kyoorious Digiyatra has shaped up well and I am sure the delegates are in for a great learning experience.”