L&K Saatchi & Saatchi appoints Trishay Kotwal & Arthi Basak

L&K Saatchi & Saatchi has brought on board Trishay Kotwal and Arthi Basak. Trishay Kotwal joins the agency as Executive Creative Director, while Arthi Basak joins as VP - Strategy and Planning. 

In his new role, Kotwal, will be reporting to Kartik Smetacek, Joint National Creative Director, L&K Saatchi & Saatchi. He moves from Lowe Lintas Mumbai, where he was Unit Creative Director. 

Over the past 15 years. Kotwal has worked in New Delhi and Mumbai, across a number of creative agencies, including Lowe, McCann Erickson, and Draft FCB. With experience in varied sectors such as FMCG, Automobiles, Beauty and Broadcast, some of the noteworthy brands that he has handled are General Motors, Tata Motors, L’Oreal Paris, Sharp, Star Sports and Byju’s. 

On joining L&K Saatchi & Saatchi, Trishay Kotwal said, “I was convinced by Anil and Kartik’s vision for the agency and felt it was the right time and that this is the right place. The opportunity at L&K Saatchi & Saatchi is immense and I look forward to contributing meaningfully to the agency’s creative output.” 

Meanwhile, Arthi Basak joins in from FCB Interface, where she was AVP. In her new role, Basak will be reporting to Snehasis Bose, Executive Director - Planning, L&K Saatchi & Saatchi. 

Her prominent work includes campaigns on Cadbury Oreo, Nivea, Nivea Men, Mahindra & Mahindra, Swaraj Tractors, Blue Star, Huggies, Monash University, and Godrej Sara Lee. 

On joining L&K Saatchi & Saatchi, Arthi Basak said, “What struck me about LKSS is this rare combination of a network agency which also has the dynamism of an entrepreneurial setup. I look forward to opening up a new chapter in my career working at this young and energetic organisation.” 

Commenting on the new hires, Anil S Nair, CEO & Managing Partner, L&K Saatchi & Saatchi, said, “I am very excited to welcome two exceptional talents – Arthi and Trishay – to L&K Saatchi & Saatchi. Both have immense experience and fantastic skills in their respective fields, which will be of great value to our wide range of brands across many categories. I look forward to them raising the bar even higher for us.”


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