L&K Saatchi & Saatchi conceptualizes the new Head & Shoulders “Dandruff Nahi Chalega†Campaign with brand ambassador Ranveer Singh
Head & Shoulders, P&G’s largest shampoo brand globally is launching its new campaign with brand ambassador Ranveer Singh.
Conceptualized by L&K Saatchi & Saatchi, this integrated campaign aims to get India grooving to the #DandruffNahiChalega dance move, created by ace Bollywood choreographer & director Farah Khan.
The TV and digital amplification featuring Ranveer Singh’s in 4 avatars brings to life the idea that perfect grooming means #DandruffNahiChalega.
Delna Sethna, Chief Creative Officer, L&K Saatchi & Saatchi explains, “Bad grooming habits (read dandruff) and hooking up, it’ll come as no surprise are inversely proportionate to each other. Now you team this seemingly innocuous proposition with great creative and an actor like Ranveer who’s unafraid to try “anything” and you get one remarkably filmy campaign. That we’re launching in true blue Bollywood style - A trailer, foot tapping naach gaana from Farah Khan and avatars of Ranveer that you best discover online Sept 1st!”
Binu Ninan, Associate Marketing Director, P&G (Hair care) said “We have product level win and with a news as big as the Best Ever Head & Shoulders we wanted a campaign that will put the brand at the front & centre of the idea. So when L&K Saatchi came up with the idea built around a dandruff torture test dance move, we knew this is it! Also, having the country’s hottest young actor as the brand ambassador gave us the opportunity to not only talk benefit but also create a lot of conversation.”
“It’s a real integrated campaign with TV, print, outdoor and social media work seamlessly together to drive. We hope best-in-class participation and engagement with the brand. The idea is core to the brand benefit and as the leader, only H&S has to right to say #DandruffNahiChalega”, said Priyanka Chatterjee, Sr. Vice President, L&K Saatchi & Saatchi.
Now it’s time to see if the Best Ever Head & Shoulders gets India grooving to the #dandruffnahiclahega move. The campaign goes live from September 1.
Link to view the TVC & digital films:
Link to view the TVC & digital films:
Credits:
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Agency |
L&K Saatchi & Saatchi |
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Media / Origin: |
TV, Social Media / Indian |
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Product Group: |
Hair care (Shampoo) |
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Advertiser: |
P&G (Head & Shoulders) |
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Advert Titles: |
TVC: Wedding Digital films: Nerd, Majnu, Ranveer’s Call-to-Action
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Clients: |
Sweta Mehra, Binu Ninan, Aditi Wahal, Shweta Kannan, Kruti Desai |
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Chief Creative Officer: |
Delna Sethna |
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Creative Team: |
Khatija Beguwala, Shraddha Salaye, Arathi Jayaram |
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Senior Vice President: |
Priyanka Chatterjee |
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Account Management: |
Divya Madhavan, Shazia Shaikh, Anushree Bhattacharji |
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Agency producer: |
Divyang Pandya |
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Production House: |
Fingerprint Films |
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Executive Producer: |
Madhukar Kotian |
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Director: |
Farah Khan |
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