L&K Saatchi & Saatchi drives away with Porsche India’s mainline & digital mandate
Luxury carmaker Porsche India has drawn up strategic plans for the Indian market and has roped in L&K Saatchi & Saatchi to manage its communications mandate comprising both mainline and digital responsibilities. The agency won the mandate in a multi-agency pitch and will manage it out of its Mumbai office for a period of two years.
Porsche India is a division of Škoda Auto Volkswagen India Pvt Ltd, with its headquarters in Mumbai. It is the sole importer for Porsche’s range of sport luxury cars – including the iconic 911, Boxster, Cayman, Macan, Cayenne and Panamera.
Sharing his views on the appointment, Pavan Shetty, Director, Porsche India, said, “We are thrilled to welcome L&K Saatchi & Saatchi on board as part of our team. In today’s age, it is critical that we partner with an agency that creates integrated solutions, which will help us connect with our audience at multiple platforms and touchpoints. We are confident that L&K Saatchi & Saatchi with its digital first, data-led approach will be able to help us build a stronger brand narrative and engage with audiences across various mediums.”
On winning the mandate, Charles Victor, Executive Director, L&K Saatchi & Saatchi, said, “We are so excited to welcome Porsche India into our agency. It is a true Lovemarks brand, and a lot of us have spent our careers hoping we will one day work on this brand. We believe our digital-first thinking and data-driven approach to communication will help the brand create the right ripples. We have a huge challenge ahead of us and are looking forward to partnering Pavan and his team to achieve great success in the future.”
Since commencement of operations in India in April 2012, Porsche has won several prestigious awards from the automotive media for its range of products. It is now poised for a brighter future in India, with the introduction of all-new models to bolster its line-up. It will also add new dedicated state-of-the-art showrooms and workshops in most primary cities, built in line with Porsche’s international standards.