L&K Saatchi & Saatchi gets Atin Wahal to head North & East regions

L&K Saatchi & Saatchi India has strengthened its leadership team and has announced the appointment of Atin Wahal as Executive Vice President – North & East. He will report to Paritosh Srivastava, MD of L&K Saatchi & Saatchi.

Wahal takes over the role from Devraj Basu, who has moved on from the agency.

Wahal’s arrival is a homecoming of sorts as he was part of Publicis Ambience as Senior VP until two years ago. He has worked on a host of businesses like Skoda, Zee, Citibank, Times Network, and SonyLIV, among others, in his earlier stint.

Wahal joins L&K Saatchi & Saatchi from BBDO India, where he was EVP and Head of Mumbai office and worked for brands such as Visa, Idea, Whatsapp, Bumble, HP, Ariel and many more. Apart from these two agencies, he has also had a promising stint with Sony Entertainment and other agencies.

Welcoming Wahal to the agency, Paritosh Srivastava commented, “I’ve known Atin for some time now and am happy to have him on the leadership team at L&K Saatchi & Saatchi. Delhi and Kolkata are very important offices for us with an amazing set of clients that we are very proud to partner. It wasn’t an easy search, but we think Atin with his vast experience, professionalism, way with people, energy, resourcefulness and familiarity with the Groupe agenda will make him succeed.”

He further said, “I would also like to thank Devraj for doing a fantastic job for a very long time for the agency. We will always be grateful for his contribution and wish him the very best for the future.”

On joining the agency and also the challenges that lay ahead for him, Atin Wahal said, “Publicis Groupe has been at the forefront of offering integrated services and it’s this new age thinking that has pulled me back to the Groupe again. I am thrilled to be a part of the new and energised L&K Saatchi & Saatchi with Paritosh at the helm. I am certain that we will be writing some success stories soon, riding on ‘Power Of One’ for our clients. I do believe that in the today’s context and environment it’s not about the challenges that we will face but the opportunities that we will create for our clients and brands.”

Wahal has nearly 18 years of Advertising & Media experience, after completing his post-graduation from Symbiosis he has since explored the magical world of brand storytelling. He has worked on numerous brands across categories and regions, including Automobiles, FMCG, Consumer Durables, Broadcast, Telecom, OTT, Pharmaceuticals, BFSI, eCommerce, etc.

He has played an influential role and has been associated with some successful campaigns such as Ariel - #SonsSharetheLoad, Skoda - ‘Power Should be beautiful’, KBC - ‘Gyan hi Aapko Apka Haq Dilata Hain’, Zee TV – Aaj Likhenge Kal, along with the brand launches of Asian Paints - Royale Play, Indian Idol Juniors, Sony Liv, Skoda Kodiaq and very recently, Bumble.