L&K Saatchi & Saatchi wins Cipla Health’s creative mandate

Cipla Health has appointed Law & Kenneth Saatchi & Saatchi as creative AoR for the launch of ActivKids Immuno Boosters, a nutritional supplement for kids that helps build their immunity. 

The account, which was won on the back of a multi-agency pitch, will be handled by the agency’s Mumbai office. Law & Kenneth Saatchi & Saatchi will be responsible for both ATL (Above The Line) and BTL (Below The Line) duties. 

ActivKids Immuno Boosters has been developed by Cipla scientists after consulting paediatricians and keeping in mind the dietary requirements of today’s kids. 

Commenting on the win, Anil S Nair, CEO & Managing Partner at Law & Kenneth Saatchi & Saatchi India, said, “We are excited to have been entrusted with the responsibility to launch this truly innovative product, which comes in a delightful format for kids. Our task is to change the conversation around a child’s health. While mothers today are concentrating on height, weight and mental growth, the focus needs to move towards their child’s immunity, as it’s the foundation for a child’s development.” 

Himava Nath, Head - Marketing, Cipla Consumer Healthcare, added here, “ActivKids Immuno Boosters is a breakthrough product for kid’s nutrition and is a result of years of research by Cipla R&D. Reports suggests that there is high incidence of infections and illness in Indian kids. This is a result of sub-optimal nutrition, adulteration in food and increased levels of pollution. Immuno Boosters with its innovative choco-bite will help bridge the nutrition gap and build immunity in kids. We are happy to have Law & Kenneth Saatchi & Saatchi as our creative partners and together we endeavour to educate the consumers on issue of low immunity for their child through our communication at different touch points.”

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