L’Oréal India appoints Shalini Raghavan as CMO - Consumer Products

L’Oréal India has brought on board Shalini Raghavan as Chief Marketing Officer for its Consumer Products Division (CPD). Raghavan will be responsible for driving overall marketing capability and strengthening digital initiatives to build a strong strategy for L’Oréal’s CPD brands – L’Oréal Paris, Garnier, Maybelline New York and NYX Professional Make up.

In her new role, Raghavan will report into Jean-Christophe Letellier, MD - L’Oréal India, and will oversee marketing, media, public relations and digital functions. She will work towards creating an innovation pipeline and brand development for L’Oréal India at the country level.

Commenting on Raghavan’s appointment, Jean-Christophe Letellier, Managing Director, L’Oréal India, said, “Shalini is an experienced marketing professional with a deep insight into the beauty business. Her international experience and knowledge of building organisational capacity in strategy, innovation and marketing will be prized as we look to grow our presence across the country.”

With over 15 years of experience in the beauty industry, Raghavan joins L’Oréal from Hindustan Unilever. She has worked in leadership roles in marketing and business development of brands such as Lux and Lakmé, and was recently the Global Brand Director (Asian and African) of Dove Masterbrand.

On joining the company, Raghavan said, “L’Oréal is the world leader in beautyfor over a century and has grown this category in India with a blend of enterprise, insights and first to market innovations. I am deeply passionate about the beauty business and the opportunity to build on L’Oréal India’s leadership position is an exciting journey that I look forward to.”