L’ORÉAL India stands in solidarity with India's fight against Covid 19

To address the acute shortage of oxygen being faced by India in combating the Covid-19 pandemic, L’Oréal announced its financial support to the French government’s initiative to provide oxygen generators, liquid oxygen containers and specialized respirators to the country. In addition, L’Oréal is working with a network of NGO’s across India, including GiveIndia, United Way Mumbai, Hemkunt Foundation, ActionAid Association, the Akshay Patra Foundation etc. to provide critical oxygen equipment, medical supplies, food, education and hygiene kits across the country.

L’Oréal will provide oxygen concentrators and cylinders to hospitals in Maharashtra, Karnataka, Delhi, Himachal Pradesh and Punjab and distribute over 100,000 units of sanitizers to government hospitals, police forces, municipal corporations, and - those on the frontline of the pandemic across the country. We will also give care packages to approximately 2000 nurses who have become the primary caregiver and family to many.

With schools closed indefinitely, underprivileged children have not had access to education or food provided by schools. To aid their requirements, L’Oréal has partnered the Akshay Patra Foundation to provide 4000 food and education kits for children. As women have been amongst the most severely impacted by the pandemic, L’Oréal is working with Action Aid India to provide livelihood training and infrastructure support, there by empowering them to restart their livelihoods.

Amit Jain, Managing Director, L’Oréal India said, " We are deeply concerned with the severity of the second wave of the pandemic and committed to working closely with the government and  our NGO partners to support the country’s collective efforts to fight the crisis.”

L’Oréal employees will also be contributing toward Covid relief to an NGO of their choice via the fundraising platform GiveIndia.

 

Media
@adgully

News in the domain of Advertising, Marketing, Media and Business of Entertainment

More in Media