L'Oreal Paris in association with NDTV announces the Women of Worth Awards 2016

L'Oréal Paris in partnership with NDTV launched the ‘Women of Worth’ Awards, a platform and campaign that will scout, recognize and felicitate the achievements of ordinary women who have achieved extraordinary success in making a difference to the lives of others through their bravery, convictions and drive. The ‘Women of Worth’ 2016 awards and campaign will showcase their inspirational and impactful work to the world at large.

Present at a special ceremony to announce the nominees were Manashi Guha (Vice President Marketing, L’Oréal Paris India), Sonam Kapoor (L'Oréal Paris Brand Ambassador), Vikram Chandra (Group CEO, NDTV) and the esteemed panel of jury members. The jury members present exemplified the same admirable qualities possessed by the nominees - a dedication to being true to themselves, a devotion to community and outstanding achievement in their respective fields.

Manashi Guha, Vice President Marketing, L'Oréal Paris India, said, “‘Women of Worth Awards’ is philanthropically a huge initiative undertaken by the brand to strongly support the extraordinary contribution made by Indian women in their respective fields. These awards are our small way to distinguish the achievements of such women who embody the spirit and values of the L’Oréal Paris brand. It is the ideal platform for us to salute them and a matter of pride for us to associate with NDTV, who also believes in empowering women.”

Expressing her support, L'Oréal Paris brand ambassador Sonam Kapoor said, “It’s an honour to be a part of this amazing campaign and the Women of Worth awards that is the brainchild of L’Oréal Paris. The brand has always celebrated the strong spirit of women, and these awards are a perfect way to admire and thank these accomplished women who represent the changing face of modern India. With their unwavering passion, determination, selfless contribution and ability to pursue their dreams, they are a true inspiration and I’m extremely happy to be in the presence of such great ‘Women of Worth’.”

Sharing his thoughts, Vikram Chandra, Group CEO, NDTV said, “Women empowerment is a cause NDTV has firmly believed in. The Women of Worth initiative to honour real women from different walks of life is an excellent platform to discuss the issues faced by them and find solutions for the same.  Extraordinary women are emerging as the real ‘she-roes’ with their grit and determination. We really hope that through this association, NDTV & L’Oréal become the voice to encourage more women to make a significant difference in our society.”

‘Women of Worth’ awards recognize the achievements of women who possess a strong personality, are sensitive to needs of the society and a pillar of support and strength in all walks of life. The nominees have been shortlisted after an extensive research process while identifying each one’s key contribution in their respective fields. These unique awards felicitate ‘Women of Worth’, while celebrating the many facets of their inspirational journey.

On International Women’s Day, March 8 2016, a conclave with eminent personalities, opinion leaders, the ‘Women of Worth 2016’ jury members and spokespersons from L’Oréal Paris and NDTV will be organized to discuss a range of subjects impacting the evolving role of women in India and issues impacting society.

Through a public voting system in conjunction with jury inputs, the campaign will end in March 2016. A transparent and well-structured voting system for the public will be set up to ensure that the most deserving nominees win. A glittering ceremony, where the nominees will be awarded the 'Women of Worth’ titles, will be held in Mumbai on 28th March 2016.

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