Lakme Fashion Week goes live on Hotstar
Hotstar, the largest premium destination of choice for films, television, sports and events, will live-stream India's biggest fashion extravaganza Lakmé Fashion Week (LFW). Fashionistas and style enthusiasts will now be able to enjoy all shows and special events of Lakmé Fashion Week Summer Resort 2016 live only on Hotstar, without missing even a second of the ramp action as it unfolds.
Superstar Arjun Kapoor will be the celebrity showstopper for Manish Malhotra's spring summer collection and will be seen in a pairing with the sexy Jacqueline Fernandes.
Some of the leading designers who will set the tone for the upcoming fashion trends through their showcase at the LFW include Manish Malhotra, Rohit Bal, Neeta Lulla, Monisha Jaising, Rahul Mishra, Rajesh Pratap Singh, Pero, Masaba Gupta, Payal Singhal, Nishka Lulla, Nikhil Thampi and Anita Dongre, among others.
Featuring top designers from India and overseas, LFW is synonymous with celebrity show stoppers, super models and Bollywood style icons making grand appearances. Lakmé Fashion Week has always been at the forefront of technology and innovation with many firsts to its credit. Through the partnership with Hotstar, the event aims to provide exclusive front of the row coverage to a global audience of fashion enthusiasts.
Ajit Mohan, President & Head, Hotstar says, “"Fashionistas all over the country will have front row tickets to the most glamorous fashion event on the calendar. We are opening the doors to a world that has been available to only the privileged few in the past. This is in line with our objective at Hotstar to create distinctive and extraordinary streaming experiences for our followers, whether in sports, music, fashion or shows."
An IMG Reliance Spokesperson says, “At Lakmé Fashion Week we intend to democratize fashion and reach out to all parts of India with the latest trends. With hotstar as our partner, we intend to give a front row experience to all our viewers online”