LaLiga surpasses 150 million followers across all its social media accounts
LaLiga has recently surpassed the figure of 150 million followers on all its social media accounts. This figure consolidates LaLiga’s position as the competition with the third largest number of fans in the digital universe, behind the NBA and the Champions League, and ahead of others such as the Premier League and the NFL.
The figure of 150 million has been reached by adding the number of followers from the 23 channels on which LaLiga is present, including the accounts of eLaLiga, FUNDACIÓN LaLiga and LaLigaSportsTV.
Fans can access content on these social networks in a total of 16 languages, including Spanish, English and French, but also Arabic, Chinese, Israeli, Swahili and Hungarian, among others. There are a wide range of possibilities due to the numerous countries in which the competition can be seen worldwide, currently more than 185.
"To have exceeded 150 million followers shows us that our digital strategy is working. We are getting closer and closer to our fans and because we are able to create new formats, innovate and generate attractive content tailored to each type of platform and audience," says Alfredo Bermejo, LaLiga's Director of Digital Strategy.
The key to growth: Youth audience
In addition, talking of the Chinese market, Douyin, China's version of TikTok has grown enormously in recent years due to its music and trending content. These three social networks have helped the record by adding 10 million followers in one year, going from 140m fans in the 2020/2021 season to more than 150m today.
The interest of young people in LaLiga and its social networks is evident if we take into account that of the total number of followers on Facebook and Instagram, 76.6% and 66.28% are men and women aged between 18 and 34, respectively.
A window to the world
The internationalisation of LaLiga is also reflected in its social channels. Proof of this is that the countries with the greatest presence among LaLiga followers are India, Bangladesh, Indonesia, Egypt, Mexico, Brazil, Algeria, Morocco, Spain, Colombia and China.
India and Bangladesh are the two international regions with the largest following for LaLiga on social media, aside from Spain. In India, LaLiga experienced phenomenal growth in social media following as the followers went from 300,000 in 2017 when LaLiga established it’s office in India to 6,400,000+ in 2022. The 2000% growth has been a result of LaLiga’s focused initiatives to grow the following and increase accessibility for fans in India. The digital initiatives have a hyperlocal approach, like social media content in Hindi, topical content with Indian references, engagement activities for fans and much more.