Landor & Fitch appoints Upasana Dua

Upasana Dua has been appointed as an executive strategy director of Landor & Fitch and she will be reporting to Lulu Raghavan, managing director, Landor & Fitch, India. Dua was serving as a marketing and brand advisor in Indonesia, before which she was with Y&R.
In November of last year, she joined Landor & Fitch.
Raghavan said: “I’m excited to welcome Upasana to our leadership team in India. She is an industry expert with more than two decades of experience in launching and scaling both local and global brands, and making use of deep market and consumer insights. The extent of planned capacities and wide ranging experiences across geovraphies, brands and categories is impressive. With the appointment of Upasana, our focus will be on the expansion of our strategic capabilities in order to better serve our clients with our complete offer extending from branding to experience and digital. Dua stated : “It is very thrilling to be returning to India after around a decade. And I ‘m excited to be having the opportunity to assist in taking the strategic function at Landor & Fitch to its next level. With my prior experience in brand building and marketing, for some of the global brands which are the largest across Southeast Asia and India, I have hopes of partnering with this spirited team, in order to take the vision of our client delivering some truly world class brands.”
Previously Dua served JWT in India until 2014, prior to moving to FCB in Indonesia. She has also served Lowe Lintas, Saatchi & Saatchi, and Bates.