Langoor assigned digital mandate for iD Fresh Food

Langoor, a full service digital-first agency made of creative technologists, has been assigned the digital mandate for iD Fresh Food, a Bangalore-based company that offers a range of fresh, ready-to-cook products. The scope of work is to understand shifting mindsets of consumers, be the evangelist for homemade food by building and enhancing iD Fresh food digital brand. 

Commenting on the partnership, Venugopal Ganganna, Chief Executive Officer, Langoor Digital, said, “We are delighted to win the digital mandate for iD Fresh Food. The unique position that iD has chosen to adopt excited us and motivated us to come up with innovative strategies that will establish iD as a leader in ‘Fresh, preservative-free’ packaged foods category. The most exciting piece was an opportunity to partner with someone who is disrupting the packaged food market.” 

Mithun Appaiah, Vice President –Sales, Marketing & NPD at iD Fresh Food, is bullish on the prospects of iD, which bears out in the rapid expansion that iD has embarked on. He said, “Digital marketing has changed the marketing mix for FMCG sectors – changing the way marketers communicate. Successful marketing strategies demand the right consumer insights and channel selection as the media landscape continues shifting. We are excited to have started the new financial year with increased focus on digital and social media and are glad to join hands with Langoor. This is a key medium to drive consumption habits and develop great content on fresh natural food. We look forward to strategising and executing disruptive digital and socials campaigns with them for the brand.” 

Of the partnership, Musthafa, Founder and Chief Executive Officer, iD Fresh Food, said, “In a category like ours, it’s imperative we connect with our new age consumers who are digital savvy and eliminate the myth associated with packaged foods. We were looking for a partner more than an agency to understand our business needs and drive the digital and social landscape to the next level. We will work with Langoor to fulfil this.”