Langoor creates a digital campaign calling for public support

This Independence Day, iD Fresh Foods has come up with a digital campaign that aims at creating awareness about the plight of the families of our army martyrs, as well as encouraging the public to pledge their support to the well-being of these families. The Directorate of Indian Army Veterans (DIAV) and iD have joined hands to take this initiative forward.

Our Army makes the supreme sacrifice to keep us and our borders safe. However, we often tend to overlook the struggle the martyr's families face as they attempt to pick up the strands of their life and move forward. The focus of the digital campaign is to encourage contributions that will be used towards helping the education of the children of our martyrs. The idea was conceptualized by People Communication & Design.

Taking the initiative forward, their digital agency- Langoor has created a video that highlights the not-so-evident sacrifices that are made and the hardships that the martyr's families undergo. Langoor's intention was to bring to light these sacrifices and struggles and thereby ensure these families get the support they so deservedly need. The video tells the story of one such child, spirited and good-hearted, whose education and dreams face a daunting roadblock, due to an acute lack of funds.DIAV is an organisation that works tirelessly to help such children realise their hopes and dreams and was set up for the redressal of issues faced by wards and widows/widowers of martyrs and veterans.

So let's make an iD pledge today with iD Foods to secure the future of the children of our army martyrs.

Credits:

Client: iD FreshFood

Ad agency: People Communication & Design

Digital Agency: Langoor