Laqshya Media Group executes Indian Oil Pavilion at India Energy Week 2023 in Bengaluru

Laqshya Media Group, a leading marketing communications group in India, has executed the Indian Oil pavilion at the India Energy Week with innovative technology solutions. Mr. S.M. Vaidya, Chairman of the Ministry of Petroleum, inaugurated the pavilion, which was widely appreciated by visitors, guests, and dignitaries, including Union Minister of Petroleum and Natural Gas, Shri Hardeep Singh Puri for its state-of-the-art technology displays and immersive experiences. The stall represented the future of energy and innovation.

The Indian Oil pavilion showcased cutting-edge solutions such as a power-generating mat, which generated power as people jumped and stepped on it. In addition, the live data was displayed on screens, showcasing the innovative methods of energy generation. The stall represented the future of energy and innovation and was a testament to the sector's commitment to powering India's sustainable and green energy journey. The anamorphic display, augmented reality, hologram and immersive digital cube were some of the most talked-about installations at the Indian Oil pavilion. These modern technologies kept pace with the sector's efforts to drive innovation and progress.

Dr. Uttiya Bhattacharyya, Executive Director & State Head at Indian Oil Corporation Limited, acknowledged the group's efforts and said, “To the team called Laqshya! This hall no 4 of IEW2023, the space that was given to us, truly speaking, was not very advantageous because in front of us was a huge India experience zone, but we gave them a challenge by saying, let's use something so different, so special, so unique, that everybody will leave every other stall and come to Indian Oil pavilion and that's what Laqshya did. This group has done an outstanding job. Whatever we have conceptualized has definitely been brought to the ground. First, be the anamorphic wall, which was a great hit of the entire exhibition, then there was augmented reality, their immersive zone, that became a natural, safe environment, and the hologram even we had thought of this time that we at Indian Oil foundation will be having giving the customers and the visitors an opportunity to take some pictures that also coordinated very well. At the same time to entertain the customers, visitors, and dignitaries coming, we told them to get some good performing artists, the saxophone artists, and I would like to say that they were excellent. So in the wholesome, they have done a wonderful job. The team is extremely cohesive, hardworking, and talented. Best of luck to Laqshya for future business and future endeavors this time.”

Mr. Rajesh Mendiratta, Senior Vice President, Laqshya Media Group, said, “We are proud to have executed the Indian Oil pavilion at India Energy Week to our client's satisfaction with our innovation wing Inventech and execution partner, Laqshya Live Experience (LLE). We are grateful to Indian Oil for entrusting us with this important project and allowing us to showcase our capabilities. We always aim to provide innovative solutions to help our clients achieve their goals and drive progress in their respective sectors.”

He added, “We are honoured to have received such positive feedback from the Hon'ble Union Minister, Shri Hardeep S Puri Ji, management of Indian Oil, and all the visitors who experienced our work at the stall. We look forward to continued success in our collaboration.”

IOC, which meets as much as half of the nation's fuel needs, has already committed to a net-zero emission target by 2046. Prime Minister Narendra Modi launched a twin-cooktop model of the solar cooking system called the 'Surya Nutan' and garments made of recycled plastic bottles through 'Unbottled' - a brand for sustainable garments launched for merchandise made from recycled polyester, developed by the Indian Oil Corporation's research lab at the recently concluded India Energy Week 2023 in Bengaluru. Minister Hardeep Singh Puri complimented Chef Ranveer Brar's millet khichdi, which he prepared on IOC's solar cooktop in a record seven minutes, saying it was faster than pasta.


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