Lara Dutta dons the special K look!

Bollywood hottie Lara Dutta has never felt fitter. Inspired by her sophisticated and glamorous look in Don 2, she is back from her shooting and has dived right into a tight fitness regime. What also helps is that Lara has taken up the mantle of being the brand ambassador for Kellogg’s Special K. With her yoga and meditation routine, Lara also follows the Kellogg’s Special K mantra which helps keep her weight in check.

“I think we as a society have evolved and become quite health conscious. And that is a good thing. I believe that moderate exercising and healthy eating habits can help not only in managing weight but also in ‘gaining’ oodles of confidence. Fitness has been an integral part of my life since my Miss Universe days,” says a determined Lara.

‘Also, nutrition is truly essential to me because, when I’m off on long shoots with erratic working hours, I need a nutritious as well as a convenient food option. I count on Special K to help me manage my weight effectively and be energetic through the day.’ adds Lara.

Lara will soon feature in a 360 degree multimedia campaign, encompassing print, electronic and online media. The first campaign is slated to appear in the New Year. She relates to a woman who is confident, fit and loves admiration from her husband.

Special K is tasty breakfast cereal made from honey coated flakes of wheat and is 98% fat free. It is a nutritious bundle of protein and fibre and is fortified with vitamins – easy to make, goes with slices of banana, strawberries, apples, and low fat milk.

Get ready to shine and feel special everyday with Special K.