Larry Schwartz joins OTTera as CRO to drive global revenue strategy

OTT/FAST Channel service OTTera has selected C-suite revenue, strategy and marketing professional Larry Schwartz as Chief Revenue Officer to lead OTTera in sales, commercial strategy, partnerships and customer-facing operations.

Schwartz has extensive C-suite experience in innovation and growth for media, digital and emerging technology companies. Prior to joining OTTera, Schwartz served as General Manager - Digital for Anthem Sports and Entertainment. There, he steered the company’s digital expansion into new markets and products, including the introduction of an enterprise digital platform and strategy that quickly became the company’s largest scaling growth contributor to the P&L.

"Larry Schwartz's executive experience in the digital media environment, matched with his entrepreneurial vision and leadership, makes him a natural asset to OTTera's team," said Stephen L. Hodge, Chairman and CEO of OTTera Inc. "He has already begun to streamline revenue operations and explore ways to grow the business from Day 1."

"As a client, I came to know OTTera, the company and people, and was impressed by the level of customer service, their offering, and OTTera’s rapid expansion in the OTT sector. With a vast global presence and revenue opportunities all over the world, I’m excited to work with the OTTera team to capitalize on the company's market differentiating intellectual property, and the massive potential through identifying and executing growth strategies across OTTera’s sales, marketing and business operations," said Schwartz.

Prior to Anthem, Schwartz built a track record of leading fast-growth companies to discover and build fresh approaches to solving customer challenges. As SVP, Business Development for Bambu, an AI-optimized media technology platform, he led global business acceleration and strategic partnerships, securing a key foothold within the Amazon services network and with other major international brands. 

As President/Founder of a digital advisory called Constrata, Schwartz created a media distribution engine (digital, mobile, gaming) and provided mindshare to venture firms and media companies. He began his media career in blue-chip media companies, as Head of Global Sales Operations - Media for Bloomberg LP and in sales/operational roles for NBC and ESPN/Walt Disney where he contributed to significant revenue growth.



News in the domain of Advertising, Marketing, Media and Business of Entertainment