Lateral Sutraa with The BOSS Hub launches social awareness podcast

New-age communication advisory and Public Relations agency Lateral Sutra announces the launch of curated podcast series ‘Zindagi Phir Se…’ in collaboration with leading podcast production The BOSS Hub.   

Scheduled to stream ahead of ‘World Organ Donation Day -August 13th’, the series will go LIVE from August 12th,across listening apps. Zindagi Phir Se…  is a campaign curated with joint effort of both the agencies. The series is by Dr. Ankur Garg, Senior Consultant, HPB Surgery & Liver Transplant of Sanar International Hospital. It is an educational campaign to raise awareness about organ donation and debunk myths surrounding this crucial issue.

Speaking about the series Dr.Ankur Garg adds , “It is an initiative for public awareness to know about Organ Donation and transcending the barriers of myths and misconceptions and helping the nation overcome the challenge of organ scarcity.”   

The ‘Zindagi Phir Se…’  podcast campaign seeks to harness the power of podcasting to address the critical shortage of organ donors in India. By sharing real-life stories of organ recipients, the campaign endeavors to dispel misconceptions related to organ donation while highlighting the transformative impact it has on the lives of recipients and their families. It is an 8 episode series spread over two months of August and September which can be listened to, on all leading audio streaming platforms including Spotify, Jio Saavn, Gaana, Apple Podcast, Google Podcasts, iTunes, et al. 

The partnership between Lateral Sutra and The BOSS Hub Sutra signifies a remarkable convergence of public relations finesse and media expertise, both aimed at driving meaningful change in the society. Together, they are leveraging their respective strengths to create a platform that educates, inspires, and encourages more individuals to become organ donors.

Talking about the campaign, Mamtaa. Dhingra, PR Consultant, Podcaster and Founder, Lateral Sutraaadds, " At Lateral Sutraa we are always committed to social and educational causes. After a successful campaign on Acid Attack Survivors in 2016, we are happy to collaborate with The BOSS Hub for such a meaningful campaign.  Public awareness plays a pivotal role in bringing about societal change. 

'Zindagi Phir Se…' campaign is reflective of our responsibility to use our PR prowess to champion causes that matter. We aim to help the masses to develop a new approach towards organ donation this time with the new and emerging medium of podcast this time. Organ donation is not just about giving life—it's about giving hope, and we believe this podcast will resonate with hearts across the nation." 

Sharing their experience, Parul Sharma & Sarthak VarshneyCo-Founders , The BOSS Hub, adds, "Podcasting has emerged as an incredibly powerful tool for storytelling and spreading awareness. Through 'Zindagi Phir Se,' we intend to bring the spotlight onto the urgent need for organ donation in India. By narrating the stories of those whose lives have been transformed by this selfless act, we hope to shatter myths and misconceptions while motivating people to consider becoming organ donors”. Sarthak further added, “This fruitful collaboration with Lateral Sutraa voices for the power of podcasting and PR coming together for the greater good of voicing out issues that have not been spoken about. "

"Zindagi Phir Se…" a Hinglish podcast sets out to connect with a wide-ranging audience, leveraging the booming popularity of podcasts among diverse age groups. The storytelling format will allow listeners to gain insights into the experiences of organ recipients, fostering empathy and a deeper understanding of the significance of organ donation. 

As "Zindagi Phir Se…" will gain momentum, Lateral Sutraa and The BOSS Hub are optimistic about the impact their collaboration will have on society's perception about organ donation. The partners are confident that through compelling narratives, this podcast campaign will not only foster dialogue but also drive concrete action toward addressing the organ shortage in India.


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