LAVA adds another Smartphone to it's IRIS Range

LAVA International Ltd, one of the fastest growing mobile handset companies has announced the launch of a new phone in its IRIS range of smartphones that will change your mobile experience with ‘bigvantage’. The IRIS 501 has been specifically designed by LAVA to give users a superior Android experience with its stunning 5” screen, smooth capacitive multi touch interface powered by a 1 GHz dual core processor for better multitasking.

Commenting on the launch, SN Rai, Co – Founder & Director, Lava International Ltd said, “At LAVA, we believe in adaptability. The Indian mobile handset market is witnessing a rapid shift towards smartphones with the Indian consumer demanding ever more features at lower prices. As a domestic brand that understands audience better than its international competitors, LAVA’s IRIS 501 is designed considering this particular factor with the best-in-class features at unmatched prices.”

IRIS 501 runs on Android 4.0.4 Ice Cream Sandwich operating system, has a stunning 5.0” WVGA Screen with 800 * 480 resolution, a 5MP auto focus rear camera and 0.3 MP front camera for video calling. Its large display is ideal for watching videos, browsing the Internet and accessing social networking websites such as Facebook/Twitter. Even with its slim 10.5mm design, the phone comes with a durable 2,300 mAh battery, which will give users an extended battery life. In addition to this, it has built-in 3G connectivity, Wi-Fi, Bluetooth 3.0, GPS, 4GB Internal storage and up to 32GB expandable memory.

Users of Lava IRIS 501 will have access to a plethora of preloaded applications,such as Saavn, Fusion, and Hike along with high-end games, naming Asphalt and Shark Dash. Consumers can download various other business and utility applications from Lava’s own App store in addition to Google’s Play store. Lava has collaborated with Hungamato offer its users free music and video content and access to an exclusive customized WAP portal for additional content.


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