Lava appoints Solomon Wheeler as VP & Head - Marketing and Communications

LAVA International Limited, one of the leading players in the Indian mobile handset industry announced appointment of Solomon Wheeler as its Vice President and Head - Marketing & Communication. Solomon would be leading all marketing & communication efforts for the Lava brand across India and global markets.

In his last role, he was with Spice Jet as Head of Brand & Marketing across India, SAARC and UAE.

Commenting on his appointment, Hari Om Rai, Chairman & Managing Director, LAVA International Limited said “We are pleased to welcome Solomon into the organization. Solomon is a seasoned marketing professional with deep domain experience in different roles & capacities. We are confident that his expertise & enthusiasm will bring great value going forward as brand Lava aims to take a giant leap in the coming FY.”

Over the past 14 years Solomon has worked across diverse industry sectors.  Having worked in leading agencies such as Leo Burnett, Euro RSCG & Chiel Communications, he has spent initial years of his career as an advertising professional serving leading brands like Samsung, Coca Cola and Dabur followed by stints at Airtel & Spice jet

At Spice Jet, Solomon led several differentiated marketing initiatives that had a huge impact on the business. He was associated with the airline for over 5 years. Prior to Spice Jet, Solomon worked in Airtel as part of the marketing team in Delhi.

On his new role, Solomon Wheeler expressed, “The Indian mobile handset industry is very dynamic and is undergoing a transformation. LAVA International Limited has played a key role in this change so far and I am extremely excited to be a part of the brand at an important juncture. This category in itself offers a lot of challenges and opportunities at the same time. Consumers are always at the core of our business and we intend to create differentiated yet relevant marketing campaigns to connect & build a deep relationship with the target segments.”