LAVA launches mega campaign for Pixel V2 & ropes in ace photographer Subi Samuel!

Lava International Limited, one of the leading and fastest growing companies in the mobile handset industry, launched a new campaign today. The campaign features India’s leading lifestyle photographer, Subi Samuel wherein he is seen endorsing Lava’s recently launched smartphone, Pixel V2. The device is second in the Pixel series and has been launched at an MRP of INR 10,750. The Lava Pixel V2 promises unmatched camera capabilities along with an excellent smartphone experience.

The television commercial features Subi Samuel as the protagonist who being an ace photographer himself, talks about the importance of a good camera smartphone which will allows users to capture perfect moments every day. The campaign is targeted at the young and upwardly mobile that lives and celebrate every moment. The lead medium for the campaign is television wherein Lava has associated with the ongoing India South Africa cricket series. The campaign will be reinforced through outdoor in top 20 cities across India, cinema and retail experience. It will also be amplified on the digital platform specifically through social media and display advertising.

https://www.youtube.com/watch?v=jHgomWgViG4

Delighted on his association with Lava and his experience while shooting for the film, Subi Samuel – India’s ace fashion photographer said, “I’m proud to be associated with the brand in its journey to empower consumers to do more and be more. I personally believe in the concept of the TVC which establishes the fact that perfect moments are not created but captured and being a photographer myself, I recognize the sheer joy of capturing those precious moments which occur around me every day. Smartphone has become the most important device in our lives. And photography has evolved from planned to instant moments that are there all around us. Only thing we need is the right device to capture them. With features like depth of field, 1.4 micron pixel size and F2.0 aperture the Pixel V2 captures great images in all lighting conditions. I use this device for my photography on the go and am very satisfied with it. I am sure consumers will have the same experience.”

Speaking on the launch of the campaign, Solomon Wheeler, Vice President – Marketing & Communication, Lava International Limited said, “The smartphone segment in India is growing exponentially, driven primarily by youth. With smartphones becoming an indispensable part of their lives, camera plays a very important role. Photographs are like social currency for the youth today that they want to capture and share instantly in their circles. Lava Pixel V2 has exceptional camera capabilities and allows them to capture #everydayperfectmoments. We found the right partner in Subi Samuel, to share his expertise with us for this project given his credentials in the photography space. The 360 degree campaign will go on till the festive season with spends in excess of INR 300 mn.”

 

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