Lavazza looking for new talented photographers!

Lavazza is starting a worldwide photo-scouting initiative aimed at discovering up-and-coming photographic talent. On the occasion of the 20th anniversary of its calendar, Lavazza has decided to celebrate this important event with the involvement of all the fans of the eighth art.

Themes such as Travel and Seduction have been proposed by Lavazza with the creative direction of the Italian designer Fabio Novembre in order to inspire participants to express their creative vein with freedom. A path in which Passion, Madness, Coffee Inspiration and photography experimentation find their maximum expression through images, just as the Lavazza Calendars have done for the past 20 years.

The photographers and fans who embrace the challenge, can participate in the Lavazza talent selection until September 25nd, simply by uploading a maximum of 20 photos in JPEG format through the website https://20calendars.lavazza.com or through the App, 20 Lavazza Calendars, for iPhone/iPod touch, available as a free download from the i-Tunes store. The photos must be 1200 x 1200 pixels.

At the end of September an excellent jury, composed of Francesca Lavazza (Lavazza Group Director of Corporate Image), the photographer Steve McCurry (author of numerous reports) and Fabio Novembre, will select three pictures from all those posted on the site https://20calendars.lavazza.com. The three winning masterpieces will be displayed during the Lavazza Triennale exhibition amid a collection of shoots that have shaped the history of photography and of course of the Lavazza calendar.

It is a very prestigious initiative that will give the three winning photographs the chance to have their creations exhibited next to or amongst the works of such important artists as the photographers behind Lavazza Calendars: Helmut Newton, David LaChapelle, Elliott Erwitt, Annie Leibovitz, Marino Parisotto, Ellen von Unwerth, masters of photography that, since 1993, have contributed to make the Lavazza Calendar famous, transforming it in a cult object.The Lavazza exhibition at the Triennale will be organized by the designer Fabio Novembre and it will give the opportunity, through a creative and evocative setting in the style of the designer, to show the public all the images of the great authors who have participated in the Lavazza calendar over the years.

The three winning photographers will have the opportunity to meet the photographers behind Lavazza Calendars who will participate in the gala event in honor of the launch of the Lavazza Calendar 2012, which will be held at the Triennale on October 12nd, 2011.

To stay on top of the news about the photo scouting you can sign up to the site- https://20calendars.lavazza.com , where you can view the competition rules.

The site, which is divided into subject areas with sections dedicated to the photo scouting and exhibition, celebrates the 19 editions of the calendar with pictures and backstage videos available to all those who would like to be inspired from them or just to satisfy their own curiosity, furthermore, with Google Maps, it will be possible to find out the place where each photo was taken.

The simplified dynamic participation in the competition and the particular challenges of the summer period to take photographs, are elements that make the Lavazza project more interesting and available to everyone. This is a trip into the past and future history of photography dedicated to Lavazza.

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