Law & Kenneth bags 'Jockey' business

Page Industries Ltd., the brand custodians of Jockey in India, have appointed Law & Kenneth communications India as their brand communications partner after an extensive multi-agency pitch process. Jockey International, Inc. is active in more than 142 countries and is also one of the world's best-loved and most-recognized brands.

Jockey is the leading brand of innerwear, leisurewear, sportswear and swimwear for men and women in India. Jockey has a widespread pan - India distribution encompassing over 25,000 plus retail outlets in 1,200 cities and towns. It has revolutionized the innerwear market by launching exclusive JOCKEY® outlets across the country, numbering 117 as of September 2013. Jockey entered India in the year 1994 and has done some memorable work like “Just Jockeying” and “Jockey or Nothing”. It has been an aggressive marketer with substantial investment across media.

Confirming the news, M C Cariappa, Sr General Manager -Sales and Marketing, Jockey India said,  “Law & Kenneth give us the confidence with their understanding, insights, effective go to market strategy and clear vision for the brand. We look forward to an exciting and  fruitful association and are confident that the brand will move to greater heights”.

Commenting on the win, Anil S Nair, Chief Executive Officer and Managing Partner, Law & Kenneth Communications India, said “Winning Jockey business is the best possible start we could wish for in the new year. We are extremely excited about getting Jockey’s mandate. It’s a dream brand for us to have in our portfolio and we look forward to doing some exciting work for the brand.”

The agency's Mumbai office will handle the account.