Lay's embarks on influencer outreach to praise 'Heartwork'
In the beginning of the month June, snacks brand Lays launched their ‘Heartwork’ campaign to thank farmers, factory workers, truck drivers, distributors, sales force, retailers, and delivery executives, and the millions of other unsung heroes who have brought joy to Indians.
The brand has undertaken a massive social media outreach to make digital natives aware of the contribution of India’s frontline workers. Lay’s has changed the display pictures of all their social media handles to reflect their gratitude to farmers who are putting in all the ‘Heartwork’.
In appreciation of their efforts, Shehnaz Gill of Bigg Boss 13 fame shared a tribute to ‘Heartwork’ heroes via her Instagram handle. She sang ‘Yeh Heartwork Kehlata Hai’ anthem which was liked by 3 million people and received 24,000 comments till date. Punjabi Singer and Actor Jassie Gill also joins in, to sing the 'Heartwork' anthem, thus, bringing the message to his millions of followers.
Lay’s India works with over 24,000 farmers, 4300 factory workers, 2400 distributors, 6.5 lakh retailers, and 5000 sales staff, who are proudly delivering joy across the country each day.
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I came across this beautiful tribute 'Ye Heartwork Kehlata hai', and couldn't stop myself from singing along. The beautiful ode appreciates the efforts of unsung heroes like farmers, truck drivers, retailers and many more who are working round the clock in these challenging times to bring joy to millions of people across the country. Congratulations @Lays_India for creating such a heartwarming tribute and partnering with @smilefoundationindia to support these heroes by providing them with hygiene kits. By singing this melody, I have tired thank these heroes. Hope you all enjoy it, as much as I enjoyed putting it together. Check my story for more details and share ode with your friends and family and support the initiative by going to theheartwork.support. #Heartwork
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Doston, meine ye bahut pyaara tribute 'Ye Heartwork Kehlata hai' sunna, jisko sunte hee mujhe mere papa ki yaad aa gayi jo ek farmer hain.Yeh unn saare farmers, truck drivers, retailers aur aise kai heroes liye hai jo iss mushkil samay mein bhi datt kar kaam karr rahe hai aur is desh ke karodon logo tak khusiyaan pohocha rahe hai. Thank you @Lays_India for creating this dil ko chunne waala tribute and partnering with @smilefoundationindia to support these heroes by providing them with hygiene kits. Iss tribute ko gaake maine bhi in heroes ka shukriya kiya hai. Hope you all enjoy it! Check my story for more details and iss ode ko apne friends aur family ke saath share keejiye and support the initiative by going to theheartwork.support. #Heartwork