Lay’s Heartwork campaign inspires influencers to join-in to pay tribute

Heartwork is a story of people and brand initiated  by Lay's.

Through this initiative Lay's reached out to fans by sending them exclusive and special LAY’S pack featuring Farmers, Retailers and Sales representative.The influencers who participated in this campaign are the same who had  participated into the LAY’S SMILE campaign earlier.

#TWEET_8#

Lay's is also promoting creativity of tiktok influnecers by engaging with them and thanking them indirectley for their Heartwork.

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A post shared by 𝐓𝐚𝐧𝐲𝐚 𝐍𝐚𝐫𝐚𝐧𝐠 | Influencer (@lilboxoffashion) on Jul 17, 2020 at 2:55am PDT

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A post shared by kanika (@puru_mum_mum) on Jul 17, 2020 at 7:18am PDT

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A post shared by @TweetsAnup (@anupsharma_bharry) on Jul 18, 2020 at 6:53am PDT

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A post shared by Ashita Agrawal | Food Blogger (@miniaturefoodiee) on Jul 19, 2020 at 8:47am PDT

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#Heartwork- A Tribute to Unsung Heroes. Thank you for choosing to stay, when with our ungrateful behaviour we pushed you away; thank you for choosing humanity, even over your health and sanity. In these tough times our farmers, truck drivers, factory workers, sales executives, retailers and delivery executives have continued to keep smile on our faces. Yeh #Heartwork kehlata hai!! Really appreciate the heart warming efforts of @lays_india and @smilefoundationindia to support these Rockstars by providing them hygiene kits. . 🚫Do not Repost🚫 . 💖 . . Follow➡️ @fooodiebyheart Follow➡️ @fooodiebyheart Follow➡️ @fooodiebyheart for more fooodie updates.😋 . ➡️Use #fooodiebyheart to get featured . 💖 . . #flatlayphotography #yummyfood #fooodiebyheart #flatlayoftheday #instafood #desifood #foodofdelhi #delhifood #foodofindia #tastyfood #foodporn #foodstagram #foodpics #f4f #foodiesofinstagram #indianfood #foodtalkindia #foodmaniacindia #collab #indianfoodblogger #stayhome #flatlay #lays #laysindia #chips #chipsandsalsa #giveaway

A post shared by Tanya Gulati (@fooodiebyheart) on Jul 18, 2020 at 5:01am PDT

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During the lockdown period when everyone was at home some people were still working for us . These unsung heroes need to be appreciated and recognised. I am really glad to be a part of this special initiative taken by @lays_india where we thank farmers, truck drivers, factory workers, retailers, sales executives and delivery executives. They ensured that millions of consumers continue to receive consumer products everyday across the country. Lays has also partnered with the @smilefoundationindia to support unsung heroes across India by providing hygiene kits containing masks and sanitizers. They are doing their bit , let us come together to do our bit by bringing some joy to these joy- givers! ❤️👏🏻 #laysindia #together #unsungheroes #Heartwork#smilefoundation #LaysFamily#support #appreciationpost #goodwork #bettertogether #hashdayjooly #smilefoundation #initiative

A post shared by Gunjan tanwar😻 (@miss__tanwar) on Jul 19, 2020 at 9:05am PDT