LAY’S pays tribute to Tamil Nadu Hero D Sivan
Postman D Sivan has been in the news for walking 15 Kms every day for 30 years to deliver letters in the remote areas of Tamil Nadu. Working with India Post, Sivan worked tirelessly every day and often against all odds to bring letters to the residents. This dedicated work of Sivan is Heartwork. Recognizing this unsung hero, LAY’S paid a special tribute to ‘Postman D Sivan’ as part of its on-going national campaign Heartwork. Through the post LAY’S expressed a special gratitude and applauded him for his relentless Heartwork that has brought smiles on countless people's faces.
As part of the initiative LAY’S has also collaborated with leading brands like ICICI Bank, Parachute, Dunzo, Big Basket, J K Type, Vistara, Grofers and together have thanked millions of these unsung heroes. LAY’S has tied up with the NGO - Smile Foundation and has donated over 40,000 hygiene kits to many such heroes across the country. The campaign also pays tribute to unsung heroes like farmers, retailers, truck drivers and many more who are working relentlessly during the tough times to bring joy to millions of people across the country.