Lay’s Rolls Out An Engaging Brand Banter

Adding to the joyous celebrations for Valentine’s Day, Lay’s has brought together more than 20 popular brands from across the spectrum to engage in a fun, social media banter that is already winning hearts of netizens across India!

Valentine’s Day celebrations have taken a different avatar this year – virtual dates, online catch-ups and social distancing. In an attempt to keep the spirits high even with celebrations going digital, Lay’s captured the unique ‘Relationchip Status’ that users share with loved brands like Cadbury Dairy Milk Silk, Center Fresh, Domino’s and more through distinct creative messages on Twitter and Instagram today. These special, customized messages featured the new Lay’s Herby Crush and Lay’s Cheesy Love, the two new, limited-time flavours launched by the brand earlier this month.

Sharing her thoughts, Shailja Joshi, Associate Director, Potato Chips Category, PepsiCo India said, “Sustaining the momentum on the ‘What’s Your Relationchip Status’ campaign that we started earlier this month, we reached out to leading brands to celebrate the unique ‘Relationchip Status’ that consumers share with them in an engaging and light-hearted virtual chat. We curated special, personalized messages for them using the newly-launched Lay’s Herby Crush and Lay’s Cheesy Love flavours, in an attempt to spread the love and joy this Valentine’s season. We sincerely hope our consumers enjoy this special digital token from our end.”

Engaging brands and netizens alike, the quirky banter has created a stir on these leading social media platforms. Brands like Center Fresh, OkCupid, and Domino’s, engaged with the brand through quirky puns and witty one-liners. This camaraderie between the brands appealed to the digital natives and they joined in the conversation by liking, commenting and sharing the posts widely.

Earlier this month, Lay’s had launched the ‘What’s Your #Relationchip Status?’ campaign, that aimed to engage with brand fans across the country in distinct and interactive ways including an Augmented Reality filter and an outreach to 3000+ micro influencers.