Leading Bus booking platform Travelyaari.com launches its first ad campaign

Conceptualised by Phantom Ideas, the campaign highlights the brand’s holistic road travel,positioning and reliability service TYSURE

Travelyaari, India’s largest bus booking platform, has announced the rollout of its first ad campaign. The campaign, conceptualised and created by Phantom Ideas, is aimed at highlighting the end-to-end services  complimentary to road travel , such as hotels, tours and activities that one can add , on making a bus ticket booking through Travelyaari.com. The ad campaign will also underline the unparalleled service quality enabled by Travelyaari.com through its reliability offering, TYSURE. By providing an assurance of Guaranteed Travel, TYSURE makes bus journeys booked through the portal more dependable and convenient. This simplifies the travel planning process for the end-user and serves to establish Travelyaari.com as the preferred brand for road travel in India.

Speaking on the announcement, Aurvind Lama, Co-founder & CEO, Travelyaari.com, said, “Travelyaari.com was established with the aim of making road travel extremely convenient and user-friendly. Having started out by providing reliable bus ticketing services to customers by building deep rooted supply chain in the bus industry, we now plan to steadily expand the scope of our offerings by creating an ecosystem around road travel. With our very first campaign, we wish to highlight our brand proposition and create awareness around the position we want to occupy

Sharda Pillai, Head – Brand and Offline Marketing, Travelyaari.com, added, “With our first campaign, we are focussed on creating brand salience with our new position and planned offerings. The campaign will help us educate the Indian traveller about the road travel solutions, which can assist them in planning their travel requirements conveniently and seamlessly.”

The campaign for Travelyaari.com will be largely print-driven. The brand will be targeting both national and regional print media for generating maximum impact and extending its reach in the desired markets. Key online channels and social media will also be leveraged to further increase Travelyaari.com’s visibility amongst the internet-savvy Indian consumers.

Robert Anthoney, Chief Creative Officer, Phantom Ideas, said, “Despite being one of the most frequently-used modes of commuting in India, road travel has always been inconvenient for the end-user due to lack of guaranteed service, even after booking an advance ticket. This is what makes Travelyaari.com such a game-changing proposition. Guaranteed travel, no mix-up in the seats, timely confirmations, and great service underline its brand proposition as 'a friend for the road' for Indian travellers. The story has always been there. We have just found a new and engaging way to tell it.”

A pan-India brand with a monopoly in North, Central and West India, where it holds a 90% share of the digitalized inventory, Travelyaari.com has over 4000 operator outlets and 5000 direct agents on board its platform at present.

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