Leading tech company 'AdPushup, Inc' renamed as 'Zelto, Inc'

AdPushup, Inc. - a global leader in the ad tech ecosystem announced its corporate entity name change and will now be known as Zelto, Inc. - a technology company. The US headquartered company has been catering to the publisher’s monetisation requirements for 8 years. AdPushup is working with 300-plus web publishers globally and most of them are based in the US, Europe, and India, including websites like DailyHunt, Allevents, HT Media, Beebom, Pink Villa. With this name change, the company plans to better position the diversification of its product portfolio beyond the ad monetisation suite. 

The word ‘Zelto’, inspired by the Finnish word ‘Zelt’ meaning ‘Gold’ is a testament to the standards of excellence that are met by the team. With this A to Z change, the company hopes to go beyond monetization, add more products, and take on the world one offering at a time. Zelto will bring together three products under one umbrella namely AdPushup, AdRecover and Glimpse. 

Speaking about this development, Ankit Oberoi, CEO & Founder, AdPushup said “Our new company name marks the beginning of a strategic transformation of the company, and we are really excited to introduce Zelto. This crucial step in our growth story will enable us to strengthen our leadership position in the industry and support our ambitions to offer products beyond ad monetisation to our existing customers.”

“While the company name changes to Zelto, AdPushup (the product) will continue to be a product brand and will continue to bloom with the same zeal and vision. Our customers can expect the same seamless experience, as the products as well as the workflows remain unaffected with this development. There will be no change in terms of corporate structuring or leadership as well.” he added.