‘Learn the expert way’ with Maruti Suzuki’s Driving School awareness campaign

Maruti Suzuki India launches a unique awareness campaign ‘Learn the expert way’ for Maruti Suzuki Driving School (MSDS). The campaign highlights the new-age, tech-enabled and exciting learning experiences which MSDS provides for new learners.

 

 

 

Pioneering in facilitating driving skills among car drivers, Maruti Suzuki Driving School has been imparting hands on practical knowledge and experience for over 15 years now. MSDS provides scientifically and holistically designed courses which are fuelled by tech enabled learning like driving simulator, modern digital courses and professional trainer guidance.

 

Maruti Suzuki Driving School, India’s leading organized driving training school, has successfully trained more than 1.6 million applicants in safe driving. MSDS was created with the core endeavour of making Indian roads safer, it has introduced global standards for quality driving training. MSDS has persistently set benchmarks through its advanced training methodology that includes state-of-the-art driving simulators, and carefully designed practical & theoretical courses.

 

The courses offered by MSDS are specifically personalised in-line with the requirement of every applicant.

 

Highlights of the campaign:

Campaign Title ‘Learn the expert way’
The structure of the integrated campaign is targeted to reach out to the audience through:  Digital, Radio and OOH
Deep dive into the creative ads: Testimonial-led digital films: Six films are curated to highlight MSDS offerings in the testimonial-led approach. Three films depict student testimonies and other three highlight instructor/trainer testimonies
Deep dive into OOH ads: Ensuring the reach to the audience via outdoor presence in the vicinity of MSDS showrooms; A 2-week activity with 100 spots in 18 potential cities
Deep dive into Radio ads: Creating awareness through high frequency presence on radio
3 different radio spots highlighting the value proposition of Maruti Suzuki Driving School
State-of-the-art Driving Simulator
Scientifically Designed Curriculum
Trainer Expertise
Presence on radio will be for 3 weeks of high decibel campaign across 6 top cities (Bangalore, Hyderabad, Pune, Chennai, Coimbatore, Delhi NCR) for maximum outreach.