Legrand’s ‘Good Vibes’ to target millennials consumers
Legrand India, a global specialist in electrical and digital building infrastructure is all set to launch their first self-produced web series-The Good Vibes. Starring the famous web series couple Naveen Kasturia and Maanvi Gagroo as Lakshya and Jonita, the series bring this young and much-loved couple together, after a gap of three years. The company just launched the trailer today and will premiere the first episode on August 8th (Wednesday) on Sony Liv and YouTube.
Legrand India has beautifully conveyed the message of how positive vibes play a very important role in every individual’s lives and can make or break relationships. The company through this web series plan to reach out to its customer directly and increase brand resonance.
The fast paced, modern web series encapsulates the life of this young couple. The story begins when we see the most talked about couple on the verge of not talking to each other. It has been eleven months to their marriage and now the biggest issue of debate is whether they would even survive their first anniversary. While parents and friends send in suggestions for the anniversary party, the couple sit to sort out their personal and home problems. Admist all this development is the subtle theme of energy with equipment’s malfunctioning, blown fuse, unreliable electrical circuits which add to the conundrum of the couple.
Mr. Sameer Saxena, Director -Marketing, Legrand India, “Legrand supplies the essential fuels of daily life- power and data, thereby enabling uninterrupted living. This belief of uniteruppted living is just not limited to a market or a product, but also with daily lives of its consumers. Every relationship in your life is about getting the right vibe. A vibe is invisible but omnipresent. Good vibes improve things. In this series, the vibes of the house and the vibes between the couple become one.” He further added, “Video content is at the forefront of digital marketing today. Legrand as a company through this web series would like to take one step further into the digital ecosystem and engage our modern-day consumer into a meaningful dialogue. The younger India is adopting smarter ways of living and creating their spaces- be it in their connected homes or relationships. At Legrand we are happy to be part of this modern environment though our products and we thought web series is effective medium to showcase this to the young and technology loving India.”
Mr. Sizil Srivastava , Director of The Good Vibes said, “Every generation faces their own set of problems, and a lot of them revolve around trying to break out of stereotypes set by the world around them. When someone attempts to do something out of the ordinary, the society at large tells him to fall in line because “Log kya kahenge?” The Good Vibes portrays and questions these beliefs by giving us a glimpse into the life of an unusual working-class couple that supports one other and braves these rules with ease, until societal norms complicate their lives. Thus, it was imperative that we keep the storytelling simple and light, performances natural and effective and convey big messages with the quietest gestures. It’s an emotional yet fun ride that people of all ages can relate to."
Legrand which has strong recall in the business space has been steadily building direct consumer connect through its various campaigns over the last few years. The company launched their consumer experience centre Innoval in Mumbai, Ahmedabad and Lucknow earlier this year and has been creating a digital footprint through its yearly campaign #ComeHomeToCelebrations.
The Good Vibes is available for its viewers on Sony LIV and the Legrand India YouTube channel from 8th August. The series is produced by Bohemian Films and directed by Sizil Srivastava.