Lenskart collaborates with Rhea Kapoor for Be Your Own Style EYECon

With its values of “Do More, Be More” design at Lenskart has always been central to the way the brand is experienced. Given its strong lifestyle position, Lenskart brings its audience yet another refreshing fashion association that is set to inspire the wardrobes of every fashion enthusiast. Lenskart has collaborated with Rhea Kapoor, the coveted stylist, producer, and trend-setter, who is not only a force to be reckoned with but has also cemented herself as one of the biggest fashion revolutionaries in India. Lenskart delves into the world of eye-conic eyewear with fashion's favourite muse, Rhea Kapoor as she elects a range of eclectic eyewear.

Rhea brings her ultimate stamp of style to Lenskart’s latest collection – Lenskart X Rhea Kapoor.  An array of select eyewear has been fashioned to be all about head-turning, spotlight-owning styles. It-crowd approved, this collection stands out for a fresh take on silhouettes, with shapes like bug-eyed hexagons and soft geometrics taking centre stage. Combined with her knack for creativity, these specially selected eyeglasses retain an elegant glam, sunnies dial up the ‘chic’ with an explosive colour refresh. Doused in effervescent hues and speckled with playfulness, these celeb-approved frames are seriously chic.

Speaking on the curation, Rhea Kapoor adds “Ocular culture has grown and eyewear has become the biggest fashion accessory of all time. And leading this transformation is Lenskart. I am excited to be associated with the brand as it has redefined and reframed eyewear for everyone. Exclusively electing an edition of eyewear has been uncharted territory, however, arraying some of the most eye-conic styles from Lenskart’s new collection has been a thrilling experience."

Lenskart aims to tap into an in-vogue audience to reframe eyewear from a functional product to one that is a form of personal expression. With this association, Lenskart seeks to delve further into the world of individualism, creativity, and exhibiting versatile style.

Sasha Chhetri - AVP, Marketing at Lenskart said, “Rhea is a quintessential style icon, and collaborating with her was a natural step as we continue to build Lenskart into the ultimate fashion destination for eyewear. Our precision engineered eyewear coupled with Rhea’s flair for fashion delivers a collection that is unique, versatile and spotlight ready.”