Lenskart.com bowls you over with ‘BLU’ range of antiglare Eyeglasses

Picking on the pulse of cricket lovers and enthusiasts, this IPL season, Lenskart.com has captured some exceptional Cricketing moments to introduce its new campaign ‘NazarGhati, DurghatnaGhati’. The campaign makes for entertaining viewing coupled with a message, beautifully combining the spirit of cricket with the significance of clarity of vision to succeed in every goal, whether on a Cricket pitch or otherwise.

Lenskart.com has been at the forefront of innovation in Vision and Eyewear and has always launched campaigns with a twist. Injecting this novel approach to the Cricket fever gripping the country, it has spun a pun on the popular idiom ‘Nazar Hati, Durghatna Ghati’, to come up with a pop culture inspired meme fuelled campaign. As they say, necessity is the mother of invention, and rightly so. Case in point, Lenskart.com’s novel approach in advertising, to keep things easy going in every facet of life, in these tough times of Corona. As Covid-19 shows no signs of abating, shoots for any visual content are truly a challenge. Innovating in such times, the Eyewear leader, Lenskart.com, pulls off a first, featuring licensed real cricket footage, courtesy BCCI, to showcase the campaign concept. In its latest series of ads, Lenskart.com plays on the word ‘Ghati’ to represent its dual meanings –(1) To decrease and (2) Event, to portray the concept of-Hampered vision leads to mishaps.

Viewers have also welcomed this refreshing change of the advertising world with arms wide open and extended love & support virtually through copious numbers of shares and views. Making waves in the world of social media, these videos have already garnered million organic views and more than 20,000 shares on Instagram already! The campaign, ‘NazarGhati, DurghatnaGhati’, also addresses the major issue of loss/diminished vision can lead to many mishaps in real-life. Missing a crucial catch or mixing up at the stumps can be construed as parallel circumstantial comparisons with real life situations, emphasizing the need for preventing disasters or mistakes by having clarity of purpose with the right vision.

The era of ‘new normal’ has significantly increased the screen time for everyone; Be it for entertainment & leisure or official work and now for watching the famed IPL! This has led to increased strain to the eyes & resultantdamage as well. Lenskart.com realising the need of its patrons, introduces Anti-Glare Computer Glasses that are certain to be the hottest trend due to work from home scenario and screen time usage. Leading this trend Lenskart.com’s offering by way of the new range of Anti-glare Computer glasses namely ‘BLU’, effectively protects against this, blocking 98%* of the harmful Blue rays emitted by digital devices and creating a protective barrier between the eyes and the screens. The glasses are available in zero power as well as prescription. All products are created with cutting-edge innovation in form and function, delivered through high performance materials and revolutionary technology. The product lines seamlessly amalgamate exemplary durability, flexibility and corrosion free performance with coolest, trendiest styles for more comfortable gadget use & prevention of eye strain and insomnia.

Commenting on the new TVC and product offering, Hitesh Malhotra, Chief Marketing Officer, Lenskart.com said,"We have always connected with our fans through Authentic, credible communication but keeping it light & fun. For our fans watching IPL, who we absolutely want to indulge themselves and enjoy the game in spite of the extended hours of Viewing, the campaign will serve us a quirky reminder to team up with Blu, that shall make for Safer, easy going viewing. The campaign has received an overwhelming response from our fans & patrons and our passion for Innovation in Vision stands vindicated. "

Lenskart.com offers a wide array of eyeglasses, sunglasses, that deliver on performance, Style and innovation and feature in their contemporary, riveting advertising campaigns. It breaks away from the beaten traditional methods and presents its unique qualities in a factual manner through portrayal of real circumstances which every individual can easily connect with. Itstruck a chord with its catchy taglines like ‘HalkaRakhyaar’‘No durghatnas- only perfect vision’, 'Pick the Right Match', 'Stay on the Winning side', 'Flaunt your favourite Captain's style', & more, that connect emotionally with the viewers and reiterates the importance of our indispensable senses, especially that of eyesight.