Lenskart launches an exclusive range of Eyewear with E-Lock feature

New Balance designed a new range of eyewear, with a special E-Lock feature, that holds the spectacles in place with a strong, immovable grip. The feature is uniquely curated for people with a keen interest in physical activities, allowing them to stay focused while on-the-go. The campaign positions New Balance as a catalyst to boost the confidence of its users, by encouraging them to push the envelope further and do better to achieve their goals, come what may.

Medulla Communications along with Lenskart collaborated to conjure #GripLikeYourGrit – a tribute to the unstoppable spirit. The campaign is inspired by individuals who keep challenging themselves to become a better version of themselves, and features influencers who stand tall as inspirations in different spheres of life. The films capture their journeys as they push themselves to level-up their performance through sheer grit and passion, Suresh Mukund, Pawan Sehrawat, Prableen Kaur Campaign Film.






Praful Akali, Founder & Managing Director, Medulla Communications says, "Being part of the health-care fraternity, for me, consumers have always been the heroes. And with Lenskart’s #GripLikeYourGrit, we’ve got the opportunity to capture the user experience, and seeing it come to life, is just brilliant.”

Hitesh Malhotra, Chief Marketing Officer, Lenskart “Glasses are very crucial to one’s possibilities capabilities. They don’t just help users see clearly but also help them focus on their goal and vision. The new range of New Balance eyewear comes with a special, E-Lock feature, which offers a strong grip, giving users the confidence to pursue their passion.”



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