Lenskart rolls out a third TVC with Karan Johar & CEO Peyush Bansal
Lenskart releases its third TVC in a series of ad campaigns featuring Karan Johar and Peyush Bansal. The campaign has been conceptualized by Tanmay Bhat and boasts of his signature brand of comedy. While the first two ads are focused on breaking the old-age misconception of “good style equals high price”, the third ad shines a spotlight on Lenskart’s trademark AR feature.
Both Karan and Peyush have authentically integrated their real-life persona with the screenplay. We see Karan Johar ringing Peyush to ask if he could store his latest (and largest) Lenskart purchase at his house. Having been introduced to Lenksart’s AR feature, Karan has gone overboard trying and buying eyewear, and the camera pans out to show Karan’s apartment flooded with Lenskart glasses.
The most cutting-edge technologies are available at Lenskart, so buying eyewear is as convenient as possible. This application enables you to scan and analyze your face, identify your face shape and temple size, and receive recommendations for styles that will suit you. Lenskart is paving the way in this industry, with the clear vision to be a brand that connects the worlds of eyewear, expression, and lifestyle. With its high-fashion, value-for-money, and disruptive model, it has already altered eyewear purchasing behavior in India.
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