Leo Burnett India shines at the WARC Prize for Asian Strategy 2016

The Leo Burnett Group has shone yet again on the awards front. The 2016 edition of the WARC Prize for Asian Strategy saw Leo Burnett India and Orchard Advertising (a Leo Burnett agency) pick up an award each. The WARC awards uphold and celebrate breakthrough strategic thinking that drives businesses, in Asia, and have awarded a total of 17 cases this year.

Orchard Advertising (a part of the Leo Burnett Group) brought home a well-deserved Silver for its campaign for Amazon ‘Show Me More’ (Aur Dikhao). Additionally, Leo Burnett brought in a Bronze for its revolutionary campaign for the Bajaj V’s ‘The Nation’s Bike’ campaign.

Sharing his excitement about the wins, Dheeraj Sinha, Chief Strategy Officer, Leo Burnett, South Asia said, “Our work for Amazon has emanated from truly Indian insight of seeking more choices whether it's the process of selecting a groom through arranged marriage or buying consumer products. The campaign has helped Amazon, a global brand, build local familiarity and connect. 

The work on Bajaj V stands out because the marketing idea is embedded in the product. The bike is a symbol of pride for the youth of the country, especially in a context when so much is under question in the country. And it's not just an ad campaign, it's a real product. That's what makes it stand out.”

The WARC Asia Strategy Prize has emerged as a strong platform to celebrate great strategy in Asia. The approach for the awards is going beyond effectiveness and looking at the depth of insight and the quality of problem-solution, making them a true celebration of great strategic thinking.

RajDeepak Das, Chief Creative Officer, Leo Burnett, South Asia expressed his elation thus: “Both the award-winning campaigns are stellar examples of work that upholds our HumanKind philosophy. I believe our wins are well-deserved because the strategic thinking is completely purpose-led. That Amazon and Bajaj make for wonderful, supportive clients is a very vital plus and speaks of the great client-agency relationship we share.”

Amazon’s ‘Aur Dikhao’ campaign: https://www.youtube.com/watch?v=BIogNXFjCps

Bajaj V’s ‘The Nation’s Bike’ campaign: https://www.youtube.com/watch?v=AFwxo0el-_A

                                                                        https://www.youtube.com/watch?v=z8QHegIwH2c