Leo Burnett India to handle creative mandate for Jaquar ‘Artize’
Jaquar Group, the leader in bath fittings category has appointed Leo Burnett India to handle the creative mandate for Artize, the luxury bath brand from the Jaquar Group. The mandate will be handled by the Leo Burnett Gurugram office.
Artize believes in providing elegant and distinctive bathing solutions where design, technology and talent amalgamate to create masterpieces of impeccable quality that sets new benchmarks in redefining bathrooms. The products under brand Artize are crafted for luxurious bath spaces and they are amongst the world’s most exclusive collection in bath interiors.
“Artize, the luxury bath brand from Jaquar Group is witnessing a metamorphosis. As a team, we are all set to take this brand to the next level of consumer experience. I am very happy to have Leo Burnett as our communication partner in this journey.” – Ranbir Mehra - Director Jaquar Group.
“Advertising agency is a crucial link between company and customer. We are glad to have Leo Burnett on board as our communication partner for brand Artize. I am sure industry is all set to see some superlative and out of the box brand ideas for the bathroom industry.” – Sandeep Shukla - Global Marcom Head, Jaquar Group
Speaking about the appointment, Dheeraj Sinha Managing Director India and Chief Strategy Officer, Leo Burnett South Asia said “Jaquar is a name that is synonymous to its category. We are very excited to partner with them to tell the story of Artize and help the brand connect with a wider audience.”
It is special to partner a home grown legacy brand that has made very strong inroads in the premium and luxury segment. We look forward to working with the team to build on the success of Artize and take it to the next level of growth adds – Samir Gangahar, President , North