Leo Burnett & Jeep India launches a new outdoor campaign, What Potholes?
Leo Burnett along with Jeep India has launched a new and rather unique outdoor campaign, “What Potholes?”, putting the spotlight squarely on newly launched Jeep Meridian’s expert handling and best-in-class independent suspension set-up.
The new Jeep campaign undertaken by Leo Burnett will see large hoardings bearing the question “What Potholes?” in bold letters and with a unique and minimalist design. The hoardings will be placed at strategic locations across Mumbai.
This campaign serves to demonstrate that the Jeep Meridian can make people's lives much easier even when the roads are not. The new Jeep Meridian is known for its best-in-class ride and handling on city roads and highways, it’s also proven its capabilities off-road on difficult terrain.