Leo Burnett launches Leo Burnett Experience

The Leo BurnettGroup India today announces the launch of Leo Burnett Experience, a specialist unit that will focus on rural marketing, activation, events and exhibitions across metros and 5,000 small towns and cities.

Leo Burnett Experience has a pan-India presence with a team of 40 professionals working on some iconic brands in the country such as Dabur, Vodafone, Uninor, McDonald’s, ITC Foods, OnePlus, Amazon, P&G, Fiat, Axis Bank, Ruchi Group, and Bajaj Discover.   

Leo Burnett Experience offers a unique solution for brands and operates under its global philosophy of PLAY, BUY, SHARE.Vandana Verma, Executive Vice President, Leo Burnett Experience, will oversee the division’s operations.She will report to Group CEO Saurabh Varma and will be based out of Leo Burnett India’s Mumbai office.

Apart from Vandana, the leadership team of Leo Burnett Experience includes Nishith Sharma (National Creative Director), Ankit Grover (Head of North and East), Pratik Maitra (Head of South), Sandesh Shetty (Head of National Operations) and Kiran Dodiya (Head of West).

Commenting on the occasion,Saurabh Varma,CEO, The Leo Burnett Group India,says,“One of our key HumanKind pillars is participation. It is my belief that the future is in creating experiential platforms. Our unique methodology of PLAY, BUY, SHARE gives Leo Burnett Experience a truly differentiated offering. Already it is the fastest growing part our business. And our ambition is to add technology to create immersive experiences for consumers.”

VandanaVerma, Head of Leo Burnett Experience throws some light on the division’s unique offering, “ROI is the biggest black hole in India’s experiential industry. None of the existing agencies seem to effectively manage crisis and identify likely risks that affect ROI. At Leo Burnett Experience we give foremost importance to foreseeing risks and managing real time crisis to maximize the output for clients. Our revenue growth has been significant in the last 18 months.  Going forward we will build on this momentum and surpass the industry average growth of 25%. We define our objectives clearly and develop strategies based on HumanKind’s philosophy of building brands and changing human behavior using creativity. As for the most exciting opportunity – it is the rural markets, where brands are increasingly demanding strategy based experiential services – a big gap in the industry which we will address. These are surely exciting times at Leo Burnett Experience.”

Client quotes on the launch of Leo Burnett Experience

Sumeet Narang, Vice President, Marketing – Motorcycles, Bajaj Auto: “Experiential forms an important part of Bajaj’s marketing efforts. We, therefore, look forward to working with Leo Burnett’s experiential division to create some impactful and relevant campaigns.”

Suruchi Trivedi, Assistant General Manager and Head - Marketing Communications & Brand Management, Godrej Security Solutions: “In Leo Burnett we have found a partner that understands our business well and delivers strategic and results-oriented solutions. What is seemingly apparent in their operations is the focus on integration and collaboration with specialist teams, which ensures greater impact and quick turnaround of activities. We hope together we will create some path-breaking campaigns.”

Karan Sarin, Marketing Head – India, OnePlus: “We briefed Leo Burnett to launch an experiential campaign to promote our new product offering – OnePlus2 – available only online. The idea is to tie-up with OLA Cabs to enable live demonstrations at consumers’ doorsteps. This is an ongoing campaign and the team at Leo Burnett is ensuring its seamless execution.”

Gayatri Ojha, DGM- Brand & Consumer Insights, Vodafone M-Pesa:“Leo Burnett’s team has assisted and added value for our projects in Delhi circle and for Vodafone M-Pesa nationally. For the latter, they created an experiential hub to give customers and press a seamless experience of how mobile money transfer and payments is easy, convenient and instant with M-Pesa. They have been partners in our growth journey providing solutions that surpass the brief every time.”

Anuj Kandwal, Assistant Manager – Consumer Activation, ITC foods:“We have been working with Leo Burnett’s activation division since a year and we are satisfied with the deliverables. The turnaround time for executing campaigns is exceptional. We will continue to associate ourselves with them and create amazing campaigns for ITC’s food division in coming years.”