Leo Burnett's Blackpencil India bags creative mandate for the TV Today group
Speaking about the euphoric win, Samarjit Choudhry, executive director, Blackpencil India, says, "It is great to be associated with a prestigious group like TV Today. Media today has evolved a lot and with constantly changing consumer dynamics it's an extremely challenging business. We are looking forward for an incisive partnership with TV Today and pioneering cutting-edge work in all the varied categories of the TV Today group".
Commenting on this newly aligned partnership, Joy Chakraborty, Chief Executive Officer, TV Today, said "With Blackpencil, not only a fresh perspective was put on board but they also measured up to a clear strategic understanding of what we are seeking to do."
Samarjit further adds "Aaj Tak is a market leader, it has defined what news in India is and we are looking forward to being able to contribute to its continued success" Blackpencil has won the account on a retainer-ship basis. The size of the business win remains undisclosed.