Lessons in social distancing – the brand way
By now, almost everyone across the world has become aware of the ways in which to protect themselves from getting infected with the Coronavirus, thanks to intensive campaigns by governments, the administration, by the media, by brands.
Over the last few weeks, we have seen numerous campaigns on observing social distancing, washing or sanitising one’s hands, donning masks and staying at home.
Social distancing is the practice of maintaining a distance from others and not engaging in any social activity. WHO and several Government health organisations have advised people to stay at home and only come out if absolutely necessary.
This breaks the chain of the spread of the virus. The biological nature of COVID-19 is such that it can be spread through touch and engaging with others.
Initiatives by brands
Meanwhile, brands across the world have taken it upon themselves to spread the importance of observing social distancing through innovative social media brand posts.
Many have tweaked their logo designs to get across the message of social distancing, while some have made use of interesting taglines and have also used humour. Others have been using facts and relatability to communicate the message.
Social distancing is extremely important, especially in India, which is the second most populated country. Here is how brands have played their role:
Coca Cola
‘Staying apart is the best way to stay united.’
— Famous Campaigns (@famouscampaigns) March 23, 2020
- CocaCola billboard in Times Square sign in NYC. pic.twitter.com/vFnXGIiIFI
Nike
‘Play inside, play for the world’
- Nike pic.twitter.com/mxQoC1LdeQ
Guinness
Perfect! 👌 pic.twitter.com/dpVp0vhZs1
— Famous Campaigns (@famouscampaigns) March 24, 2020
Burger King
Burger King Belgium has adapted their store signage to battle against the spread of Covid-19. pic.twitter.com/IipzfXc3ar
— Famous Campaigns (@famouscampaigns) March 27, 2020
Audi
Stay at home, keep your distance, stay healthy, support each other – we are in this together. As a global company and a global community, our highest priority is to identify any opportunities to #flattenthecurve. Stay safe. pic.twitter.com/WUnbxfV7MJ
— Audi India (@AudiIN) March 18, 2020
McDonalds
Volkswagen
AXN :
Sony BBC Earth:
Shaping Health (Lupin):
CupShup
Sab TV
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