Let Your Light shine this Diwali with Masoom Minawala and Estee Lauder India

This Diwali, celebrate your confidence, beauty, and victories, CELEBRATE YOU, with Estee Lauder India’s festive campaign. Adding a touch of shine & amp; sparkle the brand’s upcoming campaign features Masoom Minawala, an entrepreneur, global influencer, and digital content creator as the face.

The campaign highlights how one can look radiant and light up this Diwali with virtual kits which include iconic products like the Advanced Night Repair Serum, the Advanced Night Repair Eye Supercharge, the Revitalizing Supreme Youth Power Crème, Pure Color Envy Lipstick in Rebellious Rose, Sumptuous Extreme Mascara and the Beautiful Belle perfume and a special limited edition festive clutch. 

Dikshita Shukla, Brand Manager India, Estée Lauder Cosmetics adds, “At Estee Lauder, confidence is at the core of our brand ethos stemming from our wonderful founder, Ms Estee Lauder herself. Our Diwali campaign, Let your Light Shine – really focuses on confidence, empowerment and self-belief, three values that also resonate with the face of our festive campaign, Masoom Minawala. With irresistible offers and great virtual kits, we want each individual to celebrate their beauty this festive season.”

Speaking about the iconic collaboration, Global Influencer and Entrepreneur Masoom Minawala, added “I’m ecstatic to partner with Estee Lauder India as the face of their festive campaign this year. Confidence and self-belief have been the key to my dynamic journey and this partnership celebrates the same. Let your Light Shine – is the commemoration of the same; the celebration of ourselves and our victories, big or small. Estee Lauder was one of the first beauty brands I partnered with and the journey has been nothing short of wonderful.”