Lexar on-boards Advent PR as its strategic brand communication partner

Lexar Co., Limited, one of the leading global brand names in flash memory solutions, has announced the appointment of Advent Public Relations, an award-winning research-based PR Consultancy, as its strategic brand and digital communication partner. In its role, Advent PR shall be responsible for formulating and adopting an integrated communication channel route, aimed at enhancing and reinforcing the corporate leadership position in India as well as driving the consumer engagement through digital and influencer marketing, in a phased manner.

Lexar has been a trusted global brand name in flash memory solutions for over 25 years, with its award-winning line-up of products including memory cards, USB flash drives, card readers, solid-state drives, and DRAM, committed to providing the right solution to fit everyone’s needs. All Lexar product designs undergo extensive testing in their quality labs with more than 1,100 digital devices, to ensure performance, quality, compatibility, and reliability.

Talking about the development, Mr. Gaurav Mathur, Director, Lexar Co., Limited said” The rising demand for the low-cost storage solution across various applications is emerging as one of the key factors for the growth of flash memory solution industry in India and this is where we see a huge potential for Lexar to grow in the Indian market. To meet our vision and required goal, it is imperative to on-board an expert consultancy in the field of Tech Communication, who with their expertise could devise and implement the right brand strategy to enhance our presence across print, electronic, online, and social media. Advent PR met our criteria and we are elated to have them on board as our prospective communications partner.”

Kheman Kumar, Director, Advent Public Relations Pvt. Ltd. said” We are happy to announce as the recognized communications and digital partners for Lexar for the Indian market. Advent Public Relations as an agency is committed to understanding the client’s needs and delivering the best. We look forward to working closely with the brand’s marketing team and designing result-driven strategies for the brand which shall boost & achieve brand objectives.”

Advent Public Relations is an award-winning research-based image consulting PR firm, with cumulative management experience of over a decade, providing solutions in Public Relations, Investor Relations, Crisis Management, Reputation Management, Digital Marketing, Influencer Marketing, Content Management, and Awards & Recognition

Backed by professionals with over two decades of experience in the field, Advent PR keeps up with the market trend, hence bringing the best to its client. With a collective vision to build a brand rather than just creating visibility, Advent PR believes in providing its client a competitive edge, ensuring long-term results.

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