Leyland Deere unveils the new 435E BHL in the country!

Ashok Leyland John Deere Construction Equipment Company Pvt. Ltd., a joint venture between Ashok Leyland and John Deere, unveiled the 435E Backhoe Loader (BHL) at EXCON today. The current economic conditions demand even greater focus on efficiency and operating cost. Focussed on these needs, Leyland Deere launched the 435E Backhoe that is specifically targeted at first time users, offering them 10% improvement in fuel cost.

Leyland Deere’s 435E BHL offers reduction in cost of operations and delivers savings upto 20% of the EMI value to the customer, giving the product an important competitive edge. The 435E BHL is backed by best-in-class after sales support with a service engineer to machine ratio of 1:8, rapid response mobile service vans and a dedicated call center. This enables Leyland Deere to offer the Indian customers an industry best-in-class Mean-time to Restore (MTTR), thereby maximizing availability of the machine and earnings for the customers.

The 435E delivers superior value by addressing a customer’s core needs of higher fuel efficiency, superior reliability and durability, greater machine uptime and lower operating cost. Its rugged structure ensures performance under the most demanding operating conditions.

“With the ‘E’ standing for ‘Efficiency’, the 435E BHL is best positioned to cater to new entrepreneurs in infrastructure and construction industries” said, Dr. V. Sumantran, Chairman, Ashok Leyland John Deere Construction Equipment Company Pvt. Ltd. “The new ‘435E’ BHL will join its sibling - the 435 BHL, and with them together, Leyland Deere will offer machines to cover the spectrum - SOLID PERFORMANCE with the 435 and SOLID EFFICIENCY with the 435E. Backed by class-leading service levels, we are confident that our new product will set new standards of efficiency and customer service and offer great return on investment to our customers”

P. Ravishankar, CEO - Ashok Leyland John Deere Construction Equipment Company Pvt. Ltd., speaking at the occasion said, “We have made significant progress in product development and channel growth with 155+ touch points, and have acquired over 1000 delighted customers in our two years of operations. The 435E BHL is a winning proposition, especially for first time buyers. Our innovative and strong C.A.R.E service, our increasing footprint and continued focus on customer needs, will definitely increase customer ROI.”  

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