LFW Winter/Festive 2012 | Blender's Pride partners with Sanchita Ajjampur show

Blenders Pride, the leading lifestyle whisky brand, has taken its lifestyle quotient a notch above through its continuous association with Lakme Fashion Week 2012 Winter Festive as its Co-sponsor. The brand has partnered with the queen of style, designer Sanchita Ajjampur, for the Finale show on Day 4 of the much awaited fashion extravaganza.

 

Sanchita Ajjampur is well known and applauded for her style quotient. Her designs have an eclectic visual language with natural vitality to create versatile, easy-to-wear clothing and accessories. She liberates the spirit of a global traveler, which is the distinguishing factor of the brand and highly inspired by the “modern nomad”.

 

The collection - “THE FIRE BIRD”- Winter Festive 2012, is set in a dream like jeweled garden weaving a tapestry of dark and delicate stories seamlessly into art. It is reinforced by the primordial, blues, violets and greys and regenerated through fluttering turbulent reds. The collection highlights the glamour of the ball gown and its contextual accessories down the fashion decades through painstaking embellishments. 

 

Commenting on the occasion, Sanchita Ajjampur stated, “Blender’s Pride has the vision to showcase Indian fashion to the global fashion world. It is a fabulous platform and I look forward to presenting my collection”. 

 

Commenting on this year’s edition of Lakme Fashion Week Bikram Basu, Vice President- Marketing, Pernod Ricard India said, “Over the years our association with Lakme Fashion Week has further built on an intrinsically great product, always positioned on good taste and style. Sanchita Ajjampur is one name in the Fashion industry which is synonymous with great style and this fallsseamlessly in line with our brand values.” 

 

Blenders Pride has been closely associated with fashion for over a decade. Its flagship property, the multi-city Blenders Pride Fashion Tour is now in its 8th edition and supported by the best in industry. 

 

The positioning of Blenders Pride is based on ‘fashion’  and ‘lifestyle’ and the brand tag line ‘Make the world a stylish place’ uses ramp fashion as key stimuli. An individual’s inherent sense of style can make normal and real spaces stylish. It’s no wonder that Blenders Pride continues to be the obvious choice of the young, confident Indian consumer.