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LIA 2015 Print, Poster & Billboard Shortlist Revealed

(London and New York, 23 October 2015) – London International Awards (LIA) has announced the shortlist for the Print, Poster & Billboard media.

The final individual shortlist tallies  - Billboard 19, Poster 32 and Print 61.     


Among the recognized work, numerous campaigns stand out for their continuous appearances. Prolam Y&R Chile’s campaign for UNICEF, BBDO Proximity Malaysia’s KFC series and Ogilvy & Mather UK’s flag campaign for the 28 Too Many effort all have large presences on the Poster and Print shortlists. Meanwhile, executions for the Thalys Railway Network, Snickers and Yaocho Bars, by Rosapark in Paris, Ogilvy & Mather Japan GK in Tokyo and BBDO New York respectively, turn up multiple times on the Billboard shortlist.

 

Judging the category were Jury President Matt Eastwood (Worldwide CCO of J. Walter Thompson), Eugene Cheong, Karolina Galácz, Joe Johnson, Hadas Liwer, Melvin Mangada, Pedro Prado, Dörte Spengler-Ahrens, Justin Tindall, Ben Welsh and Fadi Yaish.

Winners will be announced on November 10th. Billboard Shortlist:

ARGENTINA

Leo Burnett Argentina, Buenos Aires - Samsung “Safety Truck” - Billboard, Innovative Use of Billboard

Leo Burnett Argentina, Buenos Aires - Samsung “Safety Truck” - Billboard, Corporate Image

AUSTRALIA

Clemenger BBDO, Sydney - Keep Australia Fishing “The Underwater Billboard” - Billboard, Innovative Use of Billboard

GPY&R Melbourne, Melbourne - Farm Pride “The Billboard with Nothing to Hide” - Billboard, Foods

Leo Burnett Melbourne, Melbourne - Crikey.com.au “Set In Stone” - Billboard,

Media Promotion

ROSAPARK, Paris - Thalys High-Speed Rail Travel Network “Sounds of the City” - Billboard, Innovative Use of Billboard

ROSAPARK, Paris - Thalys High-Speed Rail Travel Network “Sounds of the City

Campaign - Paris; Amsterdam; Brussels” - Billboard, Consumer Campaign

ROSAPARK, Paris - Thalys High-Speed Rail Travel Network “Sounds of the City

Campaign - Paris; Amsterdam; Brussels” - Billboard, Art Direction Campaign

GERMANY

Ogilvy Germany, Frankfurt - Powerade “Workout Billboards” - Billboard, Innovative Use of Billboard

thjnk, Hamburg - IKEA “Bed; Wardrobe; Shelf” - Billboard, Consumer Campaign

Ogilvy & Mather Japan GK, Tokyo - The Fujisan Club “Junk; Hubcaps; Plastic;

Tires” - Billboard, Public Service/Social Welfare Campaign

Ogilvy & Mather Japan GK, Tokyo - Yaocho Bars “Sleeping Drunks Billboard” - Billboard, Corporate Image

Ogilvy & Mather Japan GK, Tokyo - Yaocho Bars “Sleeping Drunks Billboard” - Billboard, Innovative Use of Billboard

INNOCEAN Worldwide, Seoul - Hyundai “A Message to Space” - Billboard, Innovative Use of Billboard

SWEDEN

Forsman & Bodenfors, Gothenburg - United Nations World Food Programme “805

Million Names” - Billboard, Innovative Use of Billboard

Concept, Istanbul - Amnesty International Turkey “Typography of Censorship” - Billboard, Use of Typography

UNITED STATES

BBDO New York, New York - Lowe's “Live Vines” - Billboard, Innovative Use of

BBDO New York, New York - Snickers “Marcia Gets Hungry” - Billboard,

Confections/Snacks

BBDO New York, New York - Snickers “Marcia Gets Hungry” - Billboard, Innovative Use of Billboard

Poster Shortlist:

F/Nazca Saatchi & Saatchi, São Paulo - Nissin “Celebrating 50 Years in Brazil

Campaign - 1940 The Second War; 1948 The Origins; 1958 The Revolution; 1965

The Arrival; 1971 The Evolution” - Poster, Use of Illustration Campaign

J. Walter Thompson, São Paulo - Alcoholics Anonymous “Stair” - Poster, Use of Illustration

Ogilvy Brasil, São Paulo - GIV “HIV Positive Poster” - Poster, Public Service/Social

J. Walter Thompson Canada, Toronto - Alzheimer Society for Toronto “Music for Memory Project Poster Campaign” - Poster, Use of Illustration Campaign

Prolam Y&R Chile, Santiago - Dos en Uno “Bees” - Poster, Confections/Snacks

Prolam Y&R Chile, Santiago - Dos en Uno “Parrot; Rake; Bees” - Poster, Consumer Campaign

Prolam Y&R Chile, Santiago - UNICEF “Fatty; Nerd; Weak” - Poster, Use of Photography Campaign

Prolam Y&R Chile, Santiago - UNICEF “Fatty; Nerd; Weak” - Poster, Public Service/Social Welfare Campaign

Prolam Y&R Chile, Santiago - UNICEF “Nerd” - Poster, Public Service/Social

GERMANY

Ogilvy Germany, Frankfurt - Powerade “Workout Billboards” - Poster, Innovative Use of Poster

McCann Worldgroup India, Mumbai - Dish TV “Sofa” - Poster, Media Promotion

McCann Worldgroup India, Mumbai - Dish TV “Sofa; Puddle; Basement” - Poster, Consumer Campaign

Ogilvy & Mather Japan GK, Tokyo - The Fujisan Club “Mt. Fuji Rubbish Billboards”

- Poster, Innovative Use of Poster

MALAYSIA

BBDO Proximity Malaysia, Kuala Lumpur - KFC Brand “Burger; Drumstick; French

Fries” - Poster, Use of Illustration Campaign

BBDO Proximity Malaysia, Kuala Lumpur - KFC Brand “Burger; Drumstick; French

Fries” - Poster, Art Direction Campaign

BBDO Proximity Malaysia, Kuala Lumpur - KFC Brand “Burger; Drumstick; French

Fries” - Poster, Consumer Campaign

BBDO Proximity Malaysia, Kuala Lumpur - KFC Brand “Drumstick” - Poster, Retail

SWEDEN

M&C Saatchi Stockholm, Stockholm - Norwegian Airlines “The Flag of Flags” -

Poster, Travel

THAILAND

BBDO Proximity Thailand, Bangkok - Air Asia “Beach” - Poster, Travel

BBDO Proximity Thailand, Bangkok - Air Asia “Beach; Mountain; Waterfall” - Poster, Consumer Campaign

LOWE Thailand, Bangkok - Tea Plus “Mount Fuji” - Poster, Beverages - Non-

UNITED KINGDOM

Ogilvy & Mather, Canary Wharf - 28 Too Many “UK” - Poster, Public Service/Social

Ogilvy & Mather, Canary Wharf - 28 Too Many “UK” - Poster, Art Direction

Ogilvy & Mather, Canary Wharf - 28 Too Many “UK; Sweden; Netherlands;

Germany; Italy; Scotland” - Poster, Public Service/Social Welfare Campaign

Ogilvy & Mather, Canary Wharf - 28 Too Many “UK; Sweden; Netherlands;

Germany; Italy; Scotland” - Poster, Art Direction Campaign

Publicis London, London - Depaul UK “There's Another Side to the Story - Never in a Million Years” - Poster, Public Service/Social Welfare

Publicis London, London - Depaul UK “There's Another Side to the Story - Struggle

to Sleep” - Poster, Public Service/Social Welfare

Publicis London, London - Depaul UK “There's Another Side to the Story

Campaign - No Way in the World; Never in a Million Years; Struggle to Sleep” - Poster, Public Service/Social Welfare Campaign

Publicis London, London - Depaul UK “There's Another Side to the Story Campaign - No Way in the World; Never in a Million Years; Struggle to Sleep” - Poster, Use of Copywriting Campaign

UNITED STATES

BBDO New York, New York - Lowe's “Live Vines” - Poster, Innovative Use of Poster

BBDO New York, New York - The Art of Shaving “Barber Spa Campaign” - Poster, Consumer Campaign

the community, Miami - The Buenos Aires Public Bike System “Bike 24 Hours

Campaign - Dog; Baby; Squirrel” - Poster, Use of Illustration Campaign

Print Shortlist:

AlmapBBDO, São Paulo - Volkswagen 4-Zone Temperature Control “Grandma;

Broke Up; Move Out” - Print, Consumer Campaign

Leo Burnett Tailor Made, São Paulo - CVV (Emotional Support Hotline) “Toast;

Party; Weekend with the Family” - Print, Use of Copywriting Campaign

DDB Canada, Vancouver - Netflix “Ghostbusters” - Print, Entertainment

DDB Canada, Vancouver - Netflix “Life of Pi” - Print, Entertainment

DDB Canada, Vancouver - Netflix “Orange is the New Black; House of Cards;

Arrested Development; Fargo; Life of Pi; Ghostbusters” - Print, Consumer Campaign

Prolam Y&R Chile, Santiago - Dos en Uno “Bees” - Print, Confections/Snacks

Prolam Y&R Chile, Santiago - Dos en Uno “Parrot; Rake; Bees” - Print, Consumer

Campaign

Prolam Y&R Chile, Santiago - UNICEF “Fatty” - Print, Public Service/Social Welfare

Prolam Y&R Chile, Santiago - UNICEF “Fatty; Nerd; Weak” - Print, Public

Service/Social Welfare Campaign

Prolam Y&R Chile, Santiago - UNICEF “Nerd” - Print, Public Service/Social Welfare

Prolam Y&R Chile, Santiago - UNICEF “Nerd; Weak; Fatty” - Print, Use of

Photography Campaign

Prolam Y&R Chile, Santiago - UNICEF “Weak” - Print, Public Service/Social

Prolam Y&R Chile, Santiago - X-Sense “Fighter” - Print,

Cosmetics/Toiletries/Pharmaceuticals

Prolam Y&R Chile, Santiago - X-Sense “Rockstar” - Print,

Cosmetics/Toiletries/Pharmaceuticals

Prolam Y&R Chile, Santiago - X-Sense “Rockstar; Sailor; Fighter” - Print, Consumer

Campaign

Prolam Y&R Chile, Santiago - X-Sense “Sailor” - Print,

Cosmetics/Toiletries/Pharmaceuticals

Grey Group China Beijing, Beijing - Beijing Subway “Firemen” - Print, Travel

Grey Group China Beijing, Beijing - Beijing Subway “Paramedics” - Print, Travel

GERMANY

Ogilvy Germany, Frankfurt - Coca-Cola “Icon of the Century” - Print, Beverages -

Non-Alcoholic

Ogilvy Germany, Frankfurt - Coca-Cola “Icon of the Century” - Print, Use of

Typography

Ogilvy Germany, Frankfurt - Coca-Cola “Icon of the Century” - Print, Art Direction

HUNGARY

Y&R Budapest, Budapest - Lego “Clean Water” - Print, Recreational

Y&R Budapest, Budapest - Lego “Virus” - Print, Recreational

McCann Worldgroup India, Mumbai - Dabur Gastrina “Flugelhorn” - Print,

Cosmetics/Toiletries/Pharmaceuticals

McCann Worldgroup India, Mumbai - Dish TV “Basement” - Print, Media Promotion

McCann Worldgroup India, Mumbai - Dish TV “Puddle” - Print, Media Promotion

McCann Worldgroup India, Mumbai - Dish TV “Sofa” - Print, Media Promotion

McCann Worldgroup India, Mumbai - Dish TV “Sofa; Puddle; Basement” - Print,

Consumer Campaign

J. Walter Thompson Italia, Milan - Samsung NX 3000 Mini Camera “Workers; Kiss”

- Print, Consumer Campaign

MALAYSIA

BBDO Proximity Malaysia, Kuala Lumpur - KFC Brand “Burger; Drumstick; French

Fries” - Print, Use of Illustration Campaign

BBDO Proximity Malaysia, Kuala Lumpur - KFC Brand “Burger; Drumstick; French

Fries” - Print, Art Direction Campaign

BBDO Proximity Malaysia, Kuala Lumpur - KFC Brand “Burger; Drumstick; French

Fries” - Print, Consumer Campaign

BBDO Proximity Malaysia, Kuala Lumpur - KFC Brand “Drumstick” - Print, Retail

Havas WorldWide Vale, México City - Airwick “Flower Dog” - Print, Household

NEW ZEALAND

Colenso BBDO, Auckland - Breast Cream “A Cream That Gives You Wrinkles” -

Print, Cosmetics/Toiletries/Pharmaceuticals

SRI LANKA

TBWASri Lanka, Colombo - Ceylon Today & Maubima National Newspapers “Big

Respect” - Print, Direct Marketing - Consumer

SWEDEN

M&C Saatchi Stockholm, Stockholm - Norwegian Airlines “The Flag of Flags” -

Print, Travel

SWITZERLAND

Leo Burnett Schweiz, Zürich - Samsung NX Mini Camera “Self-Portraits Campaign

- Van Gogh; Kahlo; Dürer” - Print, Use of Photography Campaign

Saatchi & Saatchi Switzerland, Geneva - Vangardist Magazine “The HIV+ Issue” -

Print, Media Promotion

THAILAND

BBDO Proximity Thailand, Bangkok - Air Asia “Beach” - Print, Travel

BBDO Proximity Thailand, Bangkok - Air Asia “Beach; Mountain; Waterfall” - Print,

Consumer Campaign

BBDO Proximity Thailand, Bangkok - Air Asia “Mountain” - Print, Travel

LOWE Thailand, Bangkok - Tea Plus “Mount Fuji” - Print, Art Direction

LOWE Thailand, Bangkok - Tea Plus “Mount Fuji” - Print, Beverages - Non-

UNITED ARAB EMIRATES

IMPACT BBDO Dubai, Dubai - Mercedes-Benz “Rats” - Print, Automotive

IMPACT BBDO Dubai, Dubai - Mercedes-Benz “Rats; Foxes; Shepherd Dogs” -

Print, Consumer Campaign

Leo Burnett Dubai, Dubai - McDonald's “Day and Night Campaign - Alley; Square;

Street” - Print, Art Direction Campaign

UNITED KINGDOM

adamandeveDDB, London - Harvey Nichols “Tidings of Joy; Christmas Time; Good

Will To All Men” - Print, Use of Copywriting Campaign

ais London, London - Harrison's Fund “I Wish My Son Was a Dog” - Print, Use of

Copywriting

Leo Burnett London, London - Karma Nirvana “Suffocation” - Print, Public

Service/Social Welfare

Leo Burnett London, London - Karma Nirvana “Suffocation” - Print, Art Direction

Ogilvy & Mather, London - 28 Too Many “UK” - Print, Art Direction

Ogilvy & Mather, London - 28 Too Many “UK; Sweden; Netherlands; Germany;

Italy; Scotland” - Print, Public Service/Social Welfare Campaign

Ogilvy & Mather, London - 28 Too Many “UK; Sweden; Netherlands; Germany;

Italy; Scotland” - Print, Art Direction Campaign

UNITED STATES

McCann New York, New York - Evolve “Swords” - Print, Public Service/Social

the community, Miami - Buenos Aires Blood Donation “You Give More Than Just

Blood - Andy Warhol” - Print, Public Service/Social Welfare

the community, Miami - Buenos Aires Blood Donation “You Give More Than Just

Blood - George Lucas” - Print, Public Service/Social Welfare

the community, Miami - Buenos Aires Blood Donation “You Give More Than Just

Blood - Stephen King” - Print, Public Service/Social Welfare

Y&R New York, New York - Land Rover USA “Elephant” - Print, Art Direction

Y&R New York, New York - Land Rover USA “Frog” - Print, Corporate Image

Y&R New York, New York - Land Rover USA “Hyena; Frog; Ape; Elephant” - Print,

Consumer Campaign

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