LIA 2018: FCB’s Susan Credle to head jury for The New & Social Influencers
Susan Credle, Global Chief Creative Officer of FCB, has been named the Jury President for The New and Social Influencers in London International Awards 2018. Named one of Ad Age’s ‘100 Most Influential Women’, Credle has helped shape the industry with many trailblazing ideas in her career that has spanned more than 30 years.
“The New is all about showcasing unexpected advertising ideas that highlight new roles for brands and agencies. This can be based on emerging media technologies like AR/ VR/ data or actions and brand experiences or ideas and supply chains in terms of being an influencer,” explained Barbara Levy, President of LIA. “The New is what we would like to term as a petri dish for growing new advertising disciplines until they are fully mature. Susan Credle, who is one of the industry’s leading creatives and influencers, is a perfect fit as Jury President.”
Credle is a firm believer of creating new paths in the industry. She told an interesting the story of Albert Lasker, one of the creative founders of FCB, to illustrate her point. “In 1916, Lasker told the California Fruit Growers Exchange that if they wanted to compete with the growers in Florida, they needed a better name. He said California oranges were sun-kissed. For trademark reasons, he spelled it Sunkist. Lasker didn’t create an ad; he created a brand,” Credle explained. “A few years later, when the orange crop exceeded all expectations, he recommended that instead of eating the oranges, Sunkist should encourage people to drink the oranges. This is the kind of thinking that makes us invaluable to our client partners. The New looks for these ideas that don’t fit into any category, but keep our business thriving. Who will defy categories for this year? I can’t wait to see.”
2018 The New and Social Influencers Jury:
Susan Credle – Jury President - Global Chief Creative Officer at FCB
Leah Bazalgette, Executive Director at Dentsu Aegis Network Sri Lanka, Colombo
Adrian Bosich, Managing Partner / Creative Founder at AIRBAG, Melbourne
Donald Chesnut, Global Chief Experience Officer at SapientRazorfish, New York
Waithera Kabiru, Digital Marketing Manager at Coca-Cola Central East and West Africa, Nairobi
Menno Kluin, Chief Creative Officer at 360i, New York
Nils Leonard, Creative Founder at Uncommon Creative Studio, London
Andrew Reinholds, Managing Partner at OMD NZ, Auckland
Taras Wayner, EVP / Chief Creative Officer at R/GA, New York
Rosie Yakob, Co-Founder / Partner at Genius Steals, Nashville
The Entry System is open for entries. The initial entry deadline is June 11, 2018.
London International Awards (LIA) is a global festival honouring creativity and new ideas in Advertising, Production, Digital, Design, Health & Medical, Music & Sound, Technology and Branded Entertainment. The awards, founded in 1986 by President Barbara Levy, began by honouring advertising in the realms of Cinema, Television, Print and Radio, evolving since its inception into 22 unique media types. It was the first truly international advertising awards of its kind to acknowledge all media and methods from all over the world to be judged by a diverse global jury. Every member on each Jury Panel, including the Jury President, judges all entries, excluding their own work, in their respective media. Each Jury has the discretion to award a Grand LIA within the media they are judging.