LIA Reveal Digital & Verbal Identity Shortlists

London International Awards (LIA) has announced the shortlist for Digital.

A total of 76 entries have been shortlisted within the medium, with the United States dominating the field with 22 shortlisted entries. The United Kingdom follows with 10 and Brazil with 9.

Chairing the Digital Jury this year was Martin Cedergren, Executive Creative Director & Founding Partner of M&C Saatchi Stockholm. Joining Martin on the jury were Samuel Estrada, Corinna Falusi, Mike Geiger, Olivier Lefebvre, Mateusz Mroszczak, Ronald Ng, Mark Pytlik, and Susan Treacy.

You can see all the Shortlisted work with full creative credits on our website: https://www.liaentries.com/shortlist/

Winners will be announced on 2^nd November.

Complete list of Music & Sound Shortlist (by country):

AUSTRIA:

Jung von Matt, Vienna - Falter “Inferno” - Animation/Motion Graphics
Jung von Matt, Vienna - Falter “Inferno” - Visual Design
Jung von Matt, Vienna - Falter “Inferno” - Microsites

AUSTRALIA:

Leo Burnett, Melbourne - SPC Ardmona “Preserved Memories” - Use of Social Media
Leo Burnett Sydney, Sydney - Samsung brainBAND “brainBAND” - Innovative Use of Digital

BELGIUM:

Air Partner of McCann, Brussels - Visit Brussels “Call Brussels” - Travel
Air Partner of McCann, Brussels - Visit Brussels “Call Brussels” - Microsites

BRAZIL:

AKQA, São Paulo - Usher “Don't Look Away” - Branded Content
AKQA, São Paulo - Usher “Don't Look Away” - Public Service/Social Welfare
DPZ&T, São Paulo - MINI “MINI Fast Forward” - Apps
ESTADAO DIGITAL, São Paulo - Estadao Digital “#7MINUTES1REPORT” - Use of Social Media
GREY BRASIL, São Paulo - Sekron Digital Protection “Emergency Pin Code” - Innovative Use of Digital
Le Cube, São Paulo - Instituto Ayrton Senna “Ayrton Senna: The Heart of Brazil” - Animation/Motion Graphics
Leo Burnett Tailor Made, São Paulo - Samsung “Samsung Galaxy Surfboard” - Personal Items/Gift Items
W3haus, São Paulo - Criola “Mirrors of Racism” - Innovative Use of Digital
W3haus, São Paulo - Criola “Mirrors of Racism” - Public Service/Social Welfare

COLOMBIA:

J. Walter Thompson Colombia, Bogota - Natalia Ponce de Leon Foundation “The Last Mask” - Public Service/Social Welfare

FRANCE:

FRED & FARID, Paris - Louis XIII Cognac “#Notcomingsoon” - Weird Wonderful Work
FRED & FARID, Paris - Joggjeans “The Responsive lookbook” - Navigation/Interactivity

GERMANY:

Grabarz & Partner, Hamburg - EXIT Deutschland “Donate The Hate - The Involuntary Online Donation” - Innovative Use of Digital
Grabarz & Partner, Hamburg - EXIT Deutschland “Donate The Hate - The Involuntary Online Donation” - Use of Social Media
Jung von Matt AG, Hamburg - Vodafone “Data for Deeds” - Utilities
Jung von Matt AG, Hamburg - Vodafone “Data for Deeds” - Apps

JAPAN:

TBWAHAKUHODO Inc., Tokyo - Lyrical School “Native Mobile Music Video” - Branded Content
TBWAHAKUHODO Inc., Tokyo - Lyrical School “Native Mobile Music Video” - Weird Wonderful Work
TBWAHAKUHODO Inc., Tokyo - Lyrical School “Native Mobile Music Video” - Viral

NEW ZEALAND:

Assembly, Auckland - Burger King “McWhopper” - Viral
Clemenger BBDO/Proximity, Wellington - Road Safety “Hello” - Viral

PERU:

McCann Lima, Lima - Peruvian Red Cross “Hashtags for life.” - Public Service/Social Welfare

SPAIN:

Cheil Spain, Madrid - Samsung España “Samsung Blind Cap” - Innovative Use of Digital
Leo Burnett Madrid, Madrid - Christmas Lottery “Justino” - Entertainment
Leo Burnett Madrid, Madrid - Christmas Lottery “Justino” - Viral
Tapsa | Y&R, Madrid - BEIN Sports “Live Foot Pre-Roll” - Media Promotion

SWEDEN:

INGO Stockholm, Stockholm - Swedish Tourist Association “The Swedish Number” - Travel
Prime - A Weber Shandwick Company, Stockholm - Trygg-Hansa “Don't Drink and Dive” - Banking/Financial/Insurance
Prime - A Weber Shandwick Company, Stockholm - Trygg-Hansa “Don't Drink and Dive” - Viral

SWITZERLAND:

FCB Zürich, Zürich - Hockey Club Davos “Hockey Club Davos – Rink Bingo” - Innovative Use of Digital
FCB Zürich, Zürich - Hockey Club Davos “Hockey Club Davos – Rink Bingo” - Entertainment
FCB Zürich, Zürich - Hockey Club Davos “Hockey Club Davos – Rink Bingo” - Mobile Advertising

THE NETHERLANDS:

J. Walter Thompson Amsterdam, Amsterdam - ING “The Next Rembrandt” - Innovative Use of Digital
J. Walter Thompson Amsterdam, Amsterdam - ING “The Next Rembrandt” - Banking/Financial/Insurance
J. Walter Thompson Amsterdam, Amsterdam - ING “The Next Rembrandt” - Visual Design

UNITED ARAB EMIRATES:

TBWARAAD, Dubai - Go Sport “Champion's Hijack” - E-Commerce
TBWARAAD, Dubai - Go Sport “Champion's Hijack” - Retail

UNITED KINGDOM:

Don't Panic, London - Save the Children “Still The Most Shocking Second A Day” - Public Service/Social Welfare
McCann London, London - Xbox / Halo “Squadvertiser” - Branded Content
McCann London, London - Xbox / Halo “Squadvertiser” - Entertainment
McCann London, London - Xbox / Tomb Raider “Survival Billboard” - Branded Content
McCann London, London - Xbox / Tomb Raider “Survival Billboard” - Entertainment
Ogilvy PR & OgilvyOne, London - Volvo Cars “Roam Delivery” - Innovative Use of Digital
Ogilvy PR & OgilvyOne, London - Volvo Cars “Roam Delivery” - Automotive
Saatchi & Saatchi, London - Deutsche Telekom “Sea Hero Quest” - Innovative Use of Digital
Saatchi & Saatchi, London - Deutsche Telekom “Sea Hero Quest” - Games
Saatchi & Saatchi, London - Deutsche Telekom “Sea Hero Quest” - Health Care Services

UNITED STATES:

BBDO New York, New York - GE “GE Podcast Theatre presents The Message” - Branded Content
BBDO New York, New York - Lowe's “Social Innovation Campaign” - Branded Content
BBDO New York, New York - Lowe's “Social Innovation Campaign” - Retail
BBDO New York, New York - Lowe's “Social Innovation Campaign” - Use of Social Media
BBDO New York, New York - Snickers “Switcheroo” - Confections/Snacks
Deutsch, New York - Krylon “The First Ever Pinterest Yard Sale” - Use of Social Media
DigitasLBi North America, Chicago - Care Counts “Care Counts” - Public Service/Social Welfare
Energy BBDO, Chicago - Extra Gum “Sarah & Juan” - Viral
Goodby Silverstein & Partners, San Francisco - The Dalí Museum “Dreams of Dalí” - Branded Content
Goodby Silverstein & Partners, San Francisco - The Dalí Museum “Dreams of Dalí” - Entertainment
McCann New York, New York - Lockheed Martin “The Field Trip to Mars” - Branded Content
McCann New York, New York - Lockheed Martin “The Field Trip to Mars” - Innovative Use of Digital
McCann New York, New York - Lockheed Martin “The Field Trip to Mars” - Corporate Image
McCann New York, New York - Lockheed Martin “The Field Trip to Mars” - Visual Design
McCann New York, New York - US Army “Cryptaris Mission Status” - Animation/Motion Graphics
McCann New York, New York - US Army “Cryptaris Mission Status” - Microsites
Ogilvy & Mather, Chicago - Glade “Museum of Feelings” - Innovative Use of Digital
Ogilvy & Mather, Chicago - Glade “Museum of Feelings” - Entertainment
Ogilvy New York, New York - Webby Awards “Typevoice” - Visual Design
R/GA's Hustle, Los Angeles - Beats By Dre “Straight Outta” - Viral
R/GA's Hustle, Los Angeles - Beats By Dre “Straight Outta” - Use of Social Media
R/GA's Hustle, Los Angeles - Beats By Dre “Straight Outta” - Electronic Equipment

London International Awards (LIA) also has announced the shortlist for Verbal Identity.

Each year, naming experts at brand agencies across the globe spend countless hours working to develop verbal identities for a dizzying array of corporations, products and brands – and this year, LIA cemented its position as one of the world’s most progressive and forward-thinking competitions by introducing Verbal Identity as its own medium, with a standalone jury, for the first time in advertising awards history.

The inaugural Verbal Identity jury, led by Chris West, Founder of Verbal Identity Ltd., deliberated over the entries submitted and decided on 28 of the best pieces to shortlist at LIA 2016.

Other jury members on this unique jury were Rachel Bernard of CBX New York, Sean Doyle Owner of Panic London, Steve Martin Director at Eat Creative Tokyo, Laurel Sutton Senior Strategist & Linguist at Catchword Oakland, and Ben Zimmer Language Columnist at the Wall Street Journal.

The introduction of Verbal Identity is a reaction from LIA to the ‘What About Naming?’ campaign launched by New York-based brand agency CBX in 2015. As major awards programs continually ignored the role of naming in the brand-building process, CBX believed that more should be done to honor the most creative and successful naming and verbal identity projects.

You can see all the Shortlisted work with full creative credits on the website: https://www.liaentries.com/shortlist/

Winners will be announced on 2^nd November.

Complete list of Verbal Identity Shortlist (by country):

AUSTRALIA:

Innocean Worldwide Australia, Sydney - Hills Home Living “There's a Hills for every home.” - Campaign Tagline/Endline
McCann, Melbourne - Seeing Eye Dogs “Free Puppies Forever” - Naming
McCann, Melbourne - Seeing Eye Dogs “Free Puppies Forever” - Tone of Voice

BELGIUM:

Air Partner of McCann, Brussels - VOO “This was Louise's phone” - Tone of Voice

CHILE:

Prolam Young & Rubicam, Santiago - Politbooks “Children Books Inspired by Political Scandals” - Use of Copywriting

CHINA:

Labbrand Shanghai, China - Thomas Cook “Experience your dream holiday with Thomas Cook” - Naming

FRANCE:

Babel Stratégie et Communication, Paris - Paris Aéroport “Paris vous aime” - Campaign Tagline/Endline
Babel Stratégie et Communication, Paris - Le Petit Robert “No tagline” - Tone of Voice
Babel Stratégie et Communication, Paris - Le Petit Robert “No tagline” - Use of Copywriting
FRED & FARID, Paris - Prodiss “Ma place est dans la salle” - Campaign Tagline/Endline

GERMANY:

HEIMAT, Berlin - Hornbach “#HELDENKRANZ / Crown of Glory” - Campaign Tagline/Endline
KOREFE, Hamburg - L´EAUNDRY - Fragrance Laundry Detergent “A luxury washing detergent to treat the clothes you love.” - Naming
Philipp und Keuntje, Hamburg - FATUM Surfboards “My Everest Campaign” - Campaign Tagline/Endline

HONG KONG:

Ogilvy & Mather Group HK, Hong Kong - Mandalay “Reservoir Rumpus”, “Extra-Terrestrial”, “Vat Rescue” - Tone of Voice
Ogilvy & Mather Group HK, Hong Kong - Mandalay “Reservoir Rumpus” - Use of Copywriting

INDIA:

R K SWAMY BBDO, New Delhi - Lloyd Unisex Washing Machine “UNISEX Washing Machine” - Naming

UNITED KINGDOM:

AMVBBDO, London - Guinness “Made of More” - Use of Copywriting
AMVBBDO, London - Currys PC World “Spare The Act” - Use of Copywriting
Mother, London - MoneySuperMarket.com “You're So Moneysupermarket” - Campaign Tagline/Endline
Mother, London - PG Tips “Keep It Tea” - Tone of Voice
PANIC, London - eve - Tone of Voice
Verbal Identity, London - Votary - Naming
Verbal Identity, London - Fred Perry - Use of Copywriting

UNITED STATES:

Catchword, Oakland - Mochidoki - Naming
CBX, New York - Yesway “Say yes to convenience.” - Naming
CBX, New York - She Should Run - Tone of Voice
CBX, New York - Avalon Organics “Deep-rooted beauty care.” - Tone of Voice
Connelly Partners, Boston - Stowe Mountain Resorts “It’s Bigger Than a Mountain” - Campaign Tagline/Endline