banner image banner image
 

LIA Reveal Digital & Verbal Identity Shortlists

London International Awards (LIA) has announced the shortlist for Digital.

A total of 76 entries have been shortlisted within the medium, with the United States dominating the field with 22 shortlisted entries. The United Kingdom follows with 10 and Brazil with 9.

Chairing the Digital Jury this year was Martin Cedergren, Executive Creative Director & Founding Partner of M&C Saatchi Stockholm. Joining Martin on the jury were Samuel Estrada, Corinna Falusi, Mike Geiger, Olivier Lefebvre, Mateusz Mroszczak, Ronald Ng, Mark Pytlik, and Susan Treacy.

You can see all the Shortlisted work with full creative credits on our website: https://www.liaentries.com/shortlist/

Winners will be announced on 2nd November.

Complete list of Music & Sound Shortlist (by country):

AUSTRIA:

  • Jung von Matt, Vienna - Falter “Inferno” - Animation/Motion Graphics
  • Jung von Matt, Vienna - Falter “Inferno” - Visual Design
  • Jung von Matt, Vienna - Falter “Inferno” - Microsites

AUSTRALIA:

  • Leo Burnett, Melbourne - SPC Ardmona “Preserved Memories” - Use of Social Media
  • Leo Burnett Sydney, Sydney - Samsung brainBAND “brainBAND” - Innovative Use of Digital

BELGIUM:

  • Air Partner of McCann, Brussels - Visit Brussels “Call Brussels” - Travel
  • Air Partner of McCann, Brussels - Visit Brussels “Call Brussels” - Microsites

BRAZIL:

  • AKQA, São Paulo - Usher “Don't Look Away” - Branded Content
  • AKQA, São Paulo - Usher “Don't Look Away” - Public Service/Social Welfare
  • DPZ&T, São Paulo - MINI “MINI Fast Forward” - Apps
  • ESTADAO DIGITAL, São Paulo - Estadao Digital “#7MINUTES1REPORT” - Use of Social Media
  • GREY BRASIL, São Paulo - Sekron Digital Protection “Emergency Pin Code” - Innovative Use of Digital
  • Le Cube, São Paulo - Instituto Ayrton Senna “Ayrton Senna: The Heart of Brazil” - Animation/Motion Graphics
  • Leo Burnett Tailor Made, São Paulo - Samsung “Samsung Galaxy Surfboard” - Personal Items/Gift Items
  • W3haus, São Paulo - Criola “Mirrors of Racism” - Innovative Use of Digital
  • W3haus, São Paulo - Criola “Mirrors of Racism” - Public Service/Social Welfare

COLOMBIA:

  • J. Walter Thompson Colombia, Bogota - Natalia Ponce de Leon Foundation “The Last Mask” - Public Service/Social Welfare

FRANCE:

  • FRED & FARID, Paris - Louis XIII Cognac “#Notcomingsoon” - Weird Wonderful Work
  • FRED & FARID, Paris - Joggjeans “The Responsive lookbook” - Navigation/Interactivity

GERMANY:

  • Grabarz & Partner, Hamburg - EXIT Deutschland “Donate The Hate - The Involuntary Online Donation” - Innovative Use of Digital
  • Grabarz & Partner, Hamburg - EXIT Deutschland “Donate The Hate - The Involuntary Online Donation” - Use of Social Media
  • Jung von Matt AG, Hamburg - Vodafone “Data for Deeds” - Utilities
  • Jung von Matt AG, Hamburg - Vodafone “Data for Deeds” - Apps

JAPAN:

  • TBWAHAKUHODO Inc., Tokyo - Lyrical School “Native Mobile Music Video” - Branded Content
  • TBWAHAKUHODO Inc., Tokyo - Lyrical School “Native Mobile Music Video” - Weird Wonderful Work
  • TBWAHAKUHODO Inc., Tokyo - Lyrical School “Native Mobile Music Video” - Viral

NEW ZEALAND:

  • Assembly, Auckland - Burger King “McWhopper” - Viral
  • Clemenger BBDO/Proximity, Wellington - Road Safety “Hello” - Viral

PERU:

  • McCann Lima, Lima - Peruvian Red Cross “Hashtags for life.” - Public Service/Social Welfare

SPAIN:

  • Cheil Spain, Madrid - Samsung España “Samsung Blind Cap” - Innovative Use of Digital
  • Leo Burnett Madrid, Madrid - Christmas Lottery “Justino” - Entertainment
  • Leo Burnett Madrid, Madrid - Christmas Lottery “Justino” - Viral
  • Tapsa | Y&R, Madrid - BEIN Sports “Live Foot Pre-Roll” - Media Promotion

SWEDEN:

  • INGO Stockholm, Stockholm - Swedish Tourist Association “The Swedish Number” - Travel
  • Prime - A Weber Shandwick Company, Stockholm - Trygg-Hansa “Don't Drink and Dive” - Banking/Financial/Insurance
  • Prime - A Weber Shandwick Company, Stockholm - Trygg-Hansa “Don't Drink and Dive” - Viral

SWITZERLAND:

  • FCB Zürich, Zürich - Hockey Club Davos “Hockey Club Davos – Rink Bingo” - Innovative Use of Digital
  • FCB Zürich, Zürich - Hockey Club Davos “Hockey Club Davos – Rink Bingo” - Entertainment
  • FCB Zürich, Zürich - Hockey Club Davos “Hockey Club Davos – Rink Bingo” - Mobile Advertising

THE NETHERLANDS:

  • J. Walter Thompson Amsterdam, Amsterdam - ING “The Next Rembrandt” - Innovative Use of Digital
  • J. Walter Thompson Amsterdam, Amsterdam - ING “The Next Rembrandt” - Banking/Financial/Insurance
  • J. Walter Thompson Amsterdam, Amsterdam - ING “The Next Rembrandt” - Visual Design

UNITED ARAB EMIRATES:

  • TBWARAAD, Dubai - Go Sport “Champion's Hijack” - E-Commerce
  • TBWARAAD, Dubai - Go Sport “Champion's Hijack” - Retail

UNITED KINGDOM:

  • Don't Panic, London - Save the Children “Still The Most Shocking Second A Day” - Public Service/Social Welfare
  • McCann London, London - Xbox / Halo “Squadvertiser” - Branded Content
  • McCann London, London - Xbox / Halo “Squadvertiser” - Entertainment
  • McCann London, London - Xbox / Tomb Raider “Survival Billboard” - Branded Content
  • McCann London, London - Xbox / Tomb Raider “Survival Billboard” - Entertainment
  • Ogilvy PR & OgilvyOne, London - Volvo Cars “Roam Delivery” - Innovative Use of Digital
  • Ogilvy PR & OgilvyOne, London - Volvo Cars “Roam Delivery” - Automotive
  • Saatchi & Saatchi, London - Deutsche Telekom “Sea Hero Quest” - Innovative Use of Digital
  • Saatchi & Saatchi, London - Deutsche Telekom “Sea Hero Quest” - Games
  • Saatchi & Saatchi, London - Deutsche Telekom “Sea Hero Quest” - Health Care Services

UNITED STATES:

  • BBDO New York, New York - GE “GE Podcast Theatre presents The Message” - Branded Content
  • BBDO New York, New York - Lowe's “Social Innovation Campaign” - Branded Content
  • BBDO New York, New York - Lowe's “Social Innovation Campaign” - Retail
  • BBDO New York, New York - Lowe's “Social Innovation Campaign” - Use of Social Media
  • BBDO New York, New York - Snickers “Switcheroo” - Confections/Snacks
  • Deutsch, New York - Krylon “The First Ever Pinterest Yard Sale” - Use of Social Media
  • DigitasLBi North America, Chicago - Care Counts “Care Counts” - Public Service/Social Welfare
  • Energy BBDO, Chicago - Extra Gum “Sarah & Juan” - Viral
  • Goodby Silverstein & Partners, San Francisco - The Dalí Museum “Dreams of Dalí” - Branded Content
  • Goodby Silverstein & Partners, San Francisco - The Dalí Museum “Dreams of Dalí” - Entertainment
  • McCann New York, New York - Lockheed Martin “The Field Trip to Mars” - Branded Content
  • McCann New York, New York - Lockheed Martin “The Field Trip to Mars” - Innovative Use of Digital
  • McCann New York, New York - Lockheed Martin “The Field Trip to Mars” - Corporate Image
  • McCann New York, New York - Lockheed Martin “The Field Trip to Mars” - Visual Design
  • McCann New York, New York - US Army “Cryptaris Mission Status” - Animation/Motion Graphics
  • McCann New York, New York - US Army “Cryptaris Mission Status” - Microsites
  • Ogilvy & Mather, Chicago - Glade “Museum of Feelings” - Innovative Use of Digital
  • Ogilvy & Mather, Chicago - Glade “Museum of Feelings” - Entertainment
  • Ogilvy New York, New York - Webby Awards “Typevoice” - Visual Design
  • R/GA's Hustle, Los Angeles - Beats By Dre “Straight Outta” - Viral
  • R/GA's Hustle, Los Angeles - Beats By Dre “Straight Outta” - Use of Social Media
  • R/GA's Hustle, Los Angeles - Beats By Dre “Straight Outta” - Electronic Equipment

London International Awards (LIA) also has announced the shortlist for Verbal Identity.

Each year, naming experts at brand agencies across the globe spend countless hours working to develop verbal identities for a dizzying array of corporations, products and brands – and this year, LIA cemented its position as one of the world’s most progressive and forward-thinking competitions by introducing Verbal Identity as its own medium, with a standalone jury, for the first time in advertising awards history.

The inaugural Verbal Identity jury, led by Chris West, Founder of Verbal Identity Ltd., deliberated over the entries submitted and decided on 28 of the best pieces to shortlist at LIA 2016.

Other jury members on this unique jury were Rachel Bernard of CBX New York, Sean Doyle Owner of Panic London, Steve Martin Director at Eat Creative Tokyo, Laurel Sutton Senior Strategist & Linguist at Catchword Oakland, and Ben Zimmer Language Columnist at the Wall Street Journal.

The introduction of Verbal Identity is a reaction from LIA to the ‘What About Naming?’ campaign launched by New York-based brand agency CBX in 2015. As major awards programs continually ignored the role of naming in the brand-building process, CBX believed that more should be done to honor the most creative and successful naming and verbal identity projects.

You can see all the Shortlisted work with full creative credits on the website: https://www.liaentries.com/shortlist/

Winners will be announced on 2nd November.

Complete list of Verbal Identity Shortlist (by country):

AUSTRALIA:

  • Innocean Worldwide Australia, Sydney - Hills Home Living “There's a Hills for every home.” - Campaign Tagline/Endline
  • McCann, Melbourne - Seeing Eye Dogs “Free Puppies Forever” - Naming
  • McCann, Melbourne - Seeing Eye Dogs “Free Puppies Forever” - Tone of Voice

BELGIUM:

  • Air Partner of McCann, Brussels - VOO “This was Louise's phone” - Tone of Voice

CHILE:

  • Prolam Young & Rubicam, Santiago - Politbooks “Children Books Inspired by Political Scandals” - Use of Copywriting

CHINA:

  • Labbrand Shanghai, China - Thomas Cook “Experience your dream holiday with Thomas Cook” - Naming

FRANCE:

  • Babel Stratégie et Communication, Paris - Paris Aéroport “Paris vous aime” - Campaign Tagline/Endline
  • Babel Stratégie et Communication, Paris - Le Petit Robert “No tagline” - Tone of Voice
  • Babel Stratégie et Communication, Paris - Le Petit Robert “No tagline” - Use of Copywriting
  • FRED & FARID, Paris  - Prodiss “Ma place est dans la salle” - Campaign Tagline/Endline

GERMANY:

  • HEIMAT, Berlin - Hornbach “#HELDENKRANZ / Crown of Glory” - Campaign Tagline/Endline
  • KOREFE, Hamburg - L´EAUNDRY - Fragrance Laundry Detergent “A luxury washing detergent to treat the clothes you love.” - Naming
  • Philipp und Keuntje, Hamburg - FATUM Surfboards “My Everest Campaign” - Campaign Tagline/Endline

HONG KONG:

  • Ogilvy & Mather Group HK, Hong Kong - Mandalay “Reservoir Rumpus”, “Extra-Terrestrial”, “Vat Rescue” - Tone of Voice
  • Ogilvy & Mather Group HK, Hong Kong - Mandalay “Reservoir Rumpus” - Use of Copywriting

INDIA:

  • R K SWAMY BBDO, New Delhi - Lloyd Unisex Washing Machine “UNISEX Washing Machine” - Naming

UNITED KINGDOM:

  • AMVBBDO, London - Guinness “Made of More” - Use of Copywriting
  • AMVBBDO, London - Currys PC World “Spare The Act” - Use of Copywriting
  • Mother, London - MoneySuperMarket.com “You're So Moneysupermarket” - Campaign Tagline/Endline
  • Mother, London - PG Tips “Keep It Tea” - Tone of Voice
  • PANIC, London - eve  - Tone of Voice
  • Verbal Identity, London - Votary  - Naming
  • Verbal Identity, London - Fred Perry  - Use of Copywriting

UNITED STATES:

  • Catchword, Oakland - Mochidoki  - Naming
  • CBX, New York - Yesway “Say yes to convenience.” - Naming
  • CBX, New York - She Should Run  - Tone of Voice
  • CBX, New York - Avalon Organics “Deep-rooted beauty care.” - Tone of Voice
  • Connelly Partners, Boston - Stowe Mountain Resorts “It’s Bigger Than a Mountain” - Campaign Tagline/Endline

 

Advertising
@adgully

News in the domain of Advertising, Marketing, Media and Business of Entertainment