Liberty picks Hrithik Roshan as the Brand Ambassador

The leading footwear brand of India, Liberty Shoes todayannounced one of the most promising debonair youth icons, Hrithik Roshan,as its Brand Ambassador. With the announcement, Liberty makes a focussedattempt to establish connect with youth by giving the brand a vibrant andyouthful makeover.

Elaborating on the association, Anupam Bansal, Director, Liberty Shoes Ltd. said, "Hrithik has an immensesense of style and connection with the youth that complements Liberty which istrying to revamp the brand by adding youthful and vibrant feel to it. Hrithikis a complete family person; he has strong family values and thus he is an aptpersonification of Liberty's ideology."

On his association with Liberty, Hrithik comments, "It feels great to be a part of a home grown brandwhich has been constantly serving the world-wide audience since more than 50years. Besides, the collection is superbly- stylish yet comfortable, just howwe all like it. The shooting experience has been overwhelming so far and I amreally enjoying being associated with the Liberty family."

In sync with the association,Liberty's would introduce innovative, comfortable and stylish productsacross all brand portfolios. The collection would soon be available in themarket by the end of the month.

Apart from this, Liberty isaggressively planning to strengthen its Southern markets by opening up at least50 stores in South with a total of 100 stores all over India.