Licious announces India’s Biggest Meat Festival, The All You Can Meat Buffet

Licious, India’s most loved all-things-meat brand, is set to regale their customers with the biggest meat festival in the country. The All You Can Meat Buffet is a one-of-its kind celebration of meaty delights, spread over 12-18th August 2022 across 28 Indian cities. During these 7 days, Licious customers will have access to over 300 products that are peppered with the best offers. As a brand that is synonymous with high quality fresh meats and seafood, Licious is dedicated to creating an elevated experience for their customers by curating high engagement events such as this.

To embody the essence and grandeur of the event, Licious has tied up with The Great Khali, to endorse the spirit of ultimate indulgence! The Great Khali appears in a clutter breaking print ad and Instagram reels where he perfectly synergizes his king-size love for meaty treats with the grand scale of the festival.

Says Prashant Verma, CRO, Licious“As a true blue D2C brand we have the opportunity to listen to our customers directly. It is through our nuanced understanding of customer preferences that we are able to create differentiated experiences such as this festival. The Licious All You Can Meat Buffet is a larger-than-life meat extravaganza. So, when it came to the perfect representation of the idea behind this festival, The Great Khali, was our obvious choice. We wanted our customers to wake up to a campaign that would whet their appetite- literally! The Great Khali does a good job of delivering the impact with a punch and some more.

The campaign also finds life through Danish Sait’s impeccable humor and Karan Kundra’s renewed love for all things chicken, through their Instagram reels. Conceptualized and executed by the Licious internal brand team, it will run during the festival across several digital and offline media channels. Meticulously put together for all meat lovers, the All You Can Meat Buffet, can be accessed through the Licious app & web.

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